It’s nothing to do with clean air but IS all about the readability of your website.
Did you know that the average reading age in the UK is 12-13 years and that a significant number of visitors to your website may have English as their second language?
If you haven’t given this any thought then you are probably losing visitors and business because your words could act as an impenetrable barrier and you could be losing custom.
Not only that but Google take more than a passing interest in readability.
There is a simple tool that you can use to calculate the reading age of your site and you really should apply this RIGHT NOW.
All you have to do is go to www.read-able.com, copy some text from your website that you want to test and paste it in to the “TEST BY DIRECT INPUT”
Your words will be parsed through 6 different tests [including the SMOG* test] and the individual results will be displayed together with an average.
Take a look at the Readability Test results
As you can see, the test results for the text that I pasted show that the reading age is 15-16 years and so a little work is required.
The results are provided in both age and US Grade Levels and you can find a simple Grade to Age comparison here.
Alternatively you could also try the “Drayton Bird test” by reading your content out loud. If it sounds like one side of a conversation the you are probably on the right track, if it sounds stilted and disjointed you need to go back to the drawing board!
How to make your text easier to read
If you need help with making your text easier to read you could turn to the free Hemmingway App for help.
In the screenshot, above, you can see that the App has highlighted areas for improvement, and as you make edits you’ll see the reading age on the right-hand side of the page reduce, and the highlighted text will start to disappear.
After a “first pass” you can see that the reading age has already come down. And if I paste this text in to Read-Able you can see that the reading age has fallen to 12-13, much closer to the target, and achieved without any Dumbing Down
And if you need any help with your website, search engine optimisation, social media, email marketing or any other form of online activity then all you have to do is #AskAndyP
*SMOG – Simple Measure of Gobbledygook