Does your Website need a Winter Website Workout

Woman running over a bridge to get her FREE Website Workout

It’s the new year. Did you make any New Year’s Resolutions? Was one of them to go to the gym to get fitter and lose that Christmas podge?

Well, your website is not dissimilar. Over the years that you’ve had it, it’s hopefully been updated, edited, had new content added and irrelevant content removed. But is it still contiguous?

When was the last time you went through it,

  • Page by page,
  • Link by link to make sure that everything is still working,
  • Word by Word to ensure all the words still send the right message,
  • Image by Image to make sure your pictures are fresh, relevant and up to date,
  • To check that the navigation doesn’t take the visitor to the wrong page – or even worse a 404 error page,
  • To ensure that everything loads in under 3 seconds,
  • Checking that your shopping cart (if you have one) still works,
  • That your shopping cart is easy and logical to use (make a trial process or better still ask somebody unrelated to your business to make a trial purchase)
  • That the whole transaction process still functions as designed
  • And it’s really easy to use on a small screen (mobile)?

Oh, and the SEO is still top-notch, you’re using the right keywords, your Header Tags are using relevant Key Words, your Meta Title and Meta Descriptions are the right length and not duplicated, that your images have SEO relevant file names, all images have Alt-Tags and all images are of an appropriate size. That your content has keywords featured in the top one or two paragraphs but that keywords are not overly repeated. That nothing’s been missed, no stone left unturned, and your links to your Social Media profiles still work.

It’s so easy to take these things for granted, to trust that your developer has done their job but such complacency could lead to a decline in your business because you’ll never find out until it’s too late. Nobody will tell you if they encounter a problem, they’ll just go to their search engine of choice, probably Google, and look for somebody else to service their need.

How do you check your own website

Option One

Get your FREE* Winter Website Workout.

Unlike a lot of website SEO evaluations, mine will be carried out by me, not by a machine, so I’ll come back with a far better evaluation and detailed list of recommendations that you can carry out, that you can pass to your developer or you can ask me to implement. And if you book your *Website Workout by the end of January 2023 you’ll get 100% of the cost back if you choose to let me take on your SEO.

Option Two

Carry out the in-depth Website Workout yourself (but you might slip up if you are overly familiar with your site so getting a third party to do it for you is always the best option

Option Three

Get in touch to talk about other options. I can help with your website, your SEO, your Social Media, Email Marketing and much more and I even offer a free consultancy session, or you can just drop me an email or just give me a call on 01793 238020 or 07966 547146.