The benefits of Email Marketing

Email marketing is one of the most effective ways to communicate with your audience and grow your business. In fact, Statista has charted the Return on Investment of Email Marketing in the UK for 2016 to 2020 and for every £1.00 spent, the ROI is over £30.

Graph of Email Marketing ROI in the UK from 2016 to 2020

In this post, I will show you some of the benefits of email marketing and how you can use it to achieve your goals.

1 . Email marketing is cost-effective.

One of the main benefits of email marketing campaigns is that they have a very high return on investment or ROI. Email marketing doesn’t cost a lot of money to start, but it can bring a lot of money in return. This makes email marketing campaigns a great opportunity to drive revenue for your business without costing you a ton of money.

2. Email marketing is personalized.

With email marketing, you can customize your campaigns and create targeted content. Personalization can be as small as including a contact’s name in the email. In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don’t. On the other hand, you can also create individualized content based on segmenting your audience so you send the right emails to the right customers.

3. Email marketing is engaging.

Email marketing can help you engage your audience and keep them interested in your brand. You can use email marketing to share valuable information, tips, stories, news, offers, and more with your subscribers. You can also use email marketing to collect feedback and surveys from your customers and learn more about their preferences and needs.

4. Email marketing is traffic-generating.

Email marketing can help you drive more traffic to your website or online store. You can use email marketing to promote your blog posts, products, services, events, and more with links that direct your subscribers to your website. You can also use email marketing to encourage your subscribers to share your content with their friends and social networks.

5. Email marketing is measurable.

In my opinion, if you are doing marketing that you can’t measure then you should stop NOW. Email marketing allows you to track and measure the performance of your campaigns and see how they impact your business goals. You can use email marketing tools to analyse metrics such as open rates, click rates, bounce rates, conversions, revenue, and more. You can also use email marketing tools to test different variations of your emails and see what works best for your audience.


These are just some of the benefits of email marketing that you can enjoy when you use it for your business. Email marketing is a powerful and versatile tool that can help you connect with your audience and grow your business in many ways.

I hope this helps you take up Email Marketing, or to improve your current activity but if you need more help then please, don’t hesitate to get in touch. Call me on 01793 238020, email andy@enterprise-oms.co.uk or just search Chief SEO Officer