National Cyber Security Month

October is National Cyber Month.
What is National Cyber Security Month?

National Cyber Security Week

Threats of Cyber Crime from Cyber Criminals continue to increase and we all need to be increasingly alert and focussed on the threats, the impact they could have on our lives AND the things we can do to minimise the risk to ourselves and our businesses.

National Cyber Security Month 2021 has the overarching theme “Do your part. #BeCyberSmart” and looks to empower individuals and businesses to own their role in protecting their part of cyberspace.

If we all do our part then we will all benefit from a safer place to live and be in a safer place to do business. Not only that but we’ll also be denying the cybercriminals the space they need to extort, employ fraud and generate the money they lust after.

USer name and password box

How can we contribute?

We can all look to implement stronger/better security practices such as not clicking links in emails, not opening emails from people we don’t know or even opening emails we weren’t expecting. We can install security software on our phones, our tablets and our computers. We can use stronger passwords, and make sure we use unique passwords for EVERY application.

Each week, National Cyber Security Month will have a different focus, starting with Week 1 – Be Cyber Smart

Week 1, Starting October 4 – Be Cyber Smart

Hacker, tilting his hat

Our lives are increasingly intertwined with the internet and the World Wide Web. Pretty much all personal and business information is stored on internet connected platforms, from banking to social media, from email to SMS, from phone and video calling to watching TV and listening to music and beyond. The internet simplifies some areas of our lives and makes it more complex in others but the one, overarching common factor, is the need for a strong level of security to keep our data safe.

That’s why Week 1 of National Cyber Security Week focuses on the best security practices and “cyber hygiene” to keep our data safe, owning our role in Cyber Security and starting with the basics. That includes using unique, strong, passwords and making sure that we use multi-factor authentication (2FA) where it’s available, preferably avoiding SMS (text Message) authentication where possible.

Week 2, Starting October 11 – Fight the Phish – Trust No One

Phishing attacks, where emails and text messages are sent containing web links encouraging you to click the link, visit a website set up by cyber criminals and enter your user names and passwords are still on the increase. Why are they on the increase? Because they work. People see an email that purports to come from their bank, HMRC, DVLA, Post Office, BT etc. and are given a warning claiming that the recipient needs to do something NOW or they will be locked out of their account, will be arrested, won’t have an order delivered …. or one of many other ruses. You click the link and either have malicious software sent to your computer without your knowledge and approval or give away user names and passwords to cyber criminals, enabling them to access your personal accounts and to steal from you.

The X-Files mantra of “Trust No one” applies here. Any email that contains a request for such information should always be approached with caution and, if you have even a small inkling of concern, then simply open your web browser and visit the website of the sender to check out the veracity of the email.

Week 3, Starting October 18 – Explore, Experience, Share

Week three focuses on the National Initiative for Cyber Security Education (NICE), inspiring and promoting the exploration of careers in the cybersecurity sector. Whether you are a student or a veteran or seeking a career change, this week is all about the exciting, ever changing, field of cyber security, a rapidly growing business sector with something for everyone

Week 4, Starting October 25 – Cybersecurity First

The last week of National Cybersecurity Month looks at making security a priority. Actually taking a Cyber Security First approach to designing and building new products, developing new software, creating new Apps.

Make Cyber Security Training a key part of onboarding when taking on new employees (and, at the other end, making sure that technology rights are revoked when people leave organisations).

Ensure that your employees are equipped with the cyber secure tools that they need for their jobs. If you practice a BYOD (Bring Your Own Device) policy, allowing employees to use their own phones, tablets and computers then you need to ensure that the cyber security deployed is as strong as that on equipment that you provide.

Before buying new kit, or signing up to a new service, do your research, check the security. Is it secure enough? Can it be made more secure? Can it be remotely wiped? Who has control? All of these questions, properly answered, will ramp up your cyber security defences and help keep the cyber crims at bay

When you set up new equipment, that new phone, tablet or laptop, I know it’s exciting but please invoke the Cyber Security first, don’t leave it until last – it might be too late. Make sure default passwords are replaced with something secure and lock down those privacy settings.

Cyber Security MUST NOT be an afterthought. If it is, you could find yourself paying the price

And if you need some help, you can always ask me. I might not know the answer but I know people in the Cyber Security industry that I can put you in touch with. Email andy@enterprise-oms.co.uk, phone/message me 07966 547146, call 01793 238020 or message me on Social Media and we’ll get it sorted.

Farewell Google Bounce Rate. We loved you

Google Analytics Screenshot

I’ve been using Google Analytics for many years, probably since it was introduced by Google and when I’m asked to evaluate a website I always ask for access to Analytics, AKA GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE any more marketing takes place. If not, the fresh marketing effort is simply wasted. If you always do what you’ve always done you’ll always get what you always got.

And I like to take a very quick “snapshot” to see whether I need to take a deeper dive in to website performance. To do this I look at 3 key metrics, over a period of 6 months. This gives me a very quick “feel” for how well (or not) a site is performing, and those three metrics are

Bounce Rate

This is possibly the most useful single metric that tells me a great deal about how well your website is working, at a glance. And yet it’s so simple. All it records is the number of site visitors who leave the site from the page they landed on, almost immediately, and without doing anything. And “anything” is clicking to visit another page, clicking to watch a video or simply spending more than about 10 seconds on the page.

Average Pages Per Visit

This is simply the average number of pages the typical visitor takes a look at. To get the most out of this it’s vital to understand what the goal of a given website is, and the path through the website to get there. A 2 page site can only ever have a maximum of 2 pages per visit but a multipage site a visit should comprise of several pages per visit although there is no right or wrong figure. It depends on the size and goal of the website but the more pages per visit the more that visitors are engaging with the site.

Average Visit Duration

This is the length of time that the typical visitor spends on the site. Like Average Page Views, it will depend on the size (and goal) of the website, but typically the longer the average visit length the more engaged visitors are likely to be.

The Good, the Bad and the Ugly of Bounce Rates

But what is a good, bad and really ugly Bounce Rate? In my experience, it looks a lot like this –

  • 0%-20% – exceptional. This shows that visitors are really well engaged
  • 21%-45% – average. A lot of the sites I look at fall within this range
  • 46% – 60% – feeling a little nervous and think about understanding why it’s this high
  • +61% – investigation required. Remember, this means that pretty much 2/3rds of visitors are leaving without doing anything at all. If you decide to invest in new marketing without making any changes then this will be the outcome of new marketing too. Remember “If you always do what you always did, you’ll always get what you always got”. That’s a cliche I know, but it’s only a cliche because it’s true.

Bounce rate is driven by many things but some of the key ones are

  • Page is too slow to load, 3 seconds or faster MUST be your goal
  • Page just looks unattractive
  • Page fails to meet expectations set by marketing messages
  • Page navigation is either broken or simply not obvious

As you can infer, the Bounce Rate gives an almost instant view of a website’s health – but Google is killing it off.

Google Analytics moves from GA3 to GA4

Some of you will already be on Google Analytics 4 (GA4), especially if you have only just set up Analytics on a new website so you may not know what you’ve lost. Some of you will have been moved across by Google, some will have been contacted by Google “offering” the choice to migrate to GA 4 and a lot of you may not have heard anything, yet.

There are many changes in both data and presentation, but for me the greatest loss of the switch from GA3 to GA4 is the switch from Bounce Rate to Engagement Rate.

Rather than simply measuring what a site visitor does as soon as they land on a page, Google have broadened their measurement and are now measuring Engagement, and to qualify as an “Engagement” a user must do at least one of the following.

  • Be actively engaged with the website (or App) by having it in the foreground for at least 10 seconds
  • Trigger an “Event” – perhaps clicking to watch a video, clicking to subscribe to a newsletter or by carrying out anything else that you might have tagged as a “Conversion Event”
  • Carry out at least 2 Page Views

As a consequence, Engagement is not simply the inverse of a Bounce Rate. This is simply because the criteria to count as “Engaged” is broader than that for a Bounce

Only time will tell whether this is a “good thing” or a “bad thing”. My brain tells me it’s a better (and more sensible) measure of visitor activity but my heart is bidding a sad farewell to the Bounce Rate.

If you need help understanding what Google Analytics is telling you about your website, whether that’s GA3 or GA4 then please, don’t hesitate to get in touch. Call me on 01793 238020, email andy@enterprise-oms.co.uk or just search Chief SEO Officer


*Although GA is free to use for most SMEs, very busy websites will have to pay but the real cost is data. When you add Google Analytics to your website, Google gets access to an absolute firehose of data about the way people interact with your website – and every other website that GA is installed on. This data is used to inform SEO, not impact but inform. For example, if somebody finds a website in Google Search and clicks to visit it but returns to Google Search almost instantly, Google might take interest. If loads of people click through to the site and leave straight away Google will take a lot of interest. These visitors might have found, for example, that the site was slow to load. If lots of sites that have a high Bounce Rate were also slow to load then Google could infer that web users didn’t like slow websites. If that turns out to be true (after more research) then Google could decide not to promote slow websites on Page 1 of the Google search results and if you launch a new website that’s slow, then when you do your SEO you’ll already be trying to push water up a hill.

What’s the Difference between the WWW and the Internet?

Although people seem to use the terms WWW and Internet interchangeably, the two are actually very different beasts

The Internet

There is a belief that the Internet came about through military research. The US government needed to find a way to send the “launch” message to ICBM silos in the event of the telephone network being disabled.

Although the US military contributed to the formation of the internet it was a lot more than this, and was mainly in the academic domain.

In the early 60s various projects in the US, UK and France had the aim of building, and interconnecting, computer networks, particularly the Super Computers of the day, for data sharing and data transmission.

A visual representation of the Internet by The Opte Project
A visual representation of the Internet by The Opte Project

In 1974 research was published that evolved in to the Transmission Control Protocol (TCP) and the Internet protocol (IP), the basic technologies that are used to send computer data from one location to another.

In the early 80s the American National Science Foundation funded a number of supercomputers at several US universities, provided interconnectivity between them and also built a network that allowed by other academic institutions for research. This marked the beginning of the internet.

The first Internet Service Providers emerged in the USA & Australia in 1989 and in 1990 a small number of commercial entities in the USA were provided with private connections to this network. Connectivity increased rapidly, and the Internet as we know it, was born.

The Internet is the structure along which data travels when going from A to B and can be likened to a road network. And, like a road network, there are some routes that are faster than others and even the fast routes suffer from occasional issues and blockages which slows things down.

The World Wide Web

In 1989-90 research at CERN, in Switzerland, by British computer scientist, Tim Berners Lee (now Sir Tim) saw the development of a technology that linked hypertext documents in to an information system which was then accessible from any node (connection) on the network. Sir Tim released his research in tot the world and allowed it to be used without any license fees and this allowed it to become the defacto document standard for the world wide web. This is why all web addresses start with HTTP, it defines the protocol to be used to transmit documents, Hypertext Transmission Protocol although we are now more familiar with HTTPS where the S adds Secure.

Basically, the Internet is the structure along which the data travels (the road system mentioned in the previous section) whilst the World Wide Web is the data that travels across that network, like traffic on a road.

If you need any help with your presence on the World Wide Web, from your website through Search Engien Optimisation (SEO), Advertising or anything else I’ll be more than happy to have a free chat to see how/where I can help your business. All you have to do is call me on 01793 238020, email andy@enterprise-oms.co.uk or just search Chief SEO Officer.

Staying in touch with clients and teams – the digital transformation.

Video Conferencing in Russia
Video Conferencing in Russia

For years, technologists have been promoting digital transformation, using technology to communicate rather than having to attend endless, often pointless, meetings. Corona virus, lock-down and working from home has really pushed many businesses to take a fresh look at the options available to them.

Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new.

There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too. It also means we get to spend more time with our families.

One to one video conferencing

There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft Teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.

Video Conference Options

Video Conference comparison

The key features that I look for include

  • Maximum permitted meeting length
  • Screen sharing – so that I can share presentations etc.
  • Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
  • What services do the free accounts NOT have?

As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.

To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,

Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.

The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.

Other providers of similar services include

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*Unfortunately, I can only offer this opportunity to businesses based in the UK. For international customers, my standard consultancy fee of £60.00 applies (paid in advance)

Digital Leadership

Digital Leaders

What do these three people have in common?

Alan Turing, Tommy Flowers, Dorothy Vaughan

All 3 were very early digital leaders, Turing for his “Turing Machine”, an early general purpose computer, Flowers for “Colossus – the first programmable computer used to decrypt German military messages at Bletchley Park and Vaughan for spotting the potential of NASA’s first IBM mainframe and leading the way in programming the device to compute spaceship trajectories.

Closer to today

Pierre Omidyer, Elon Musk, and Martha Lane Fox

All of the above are Digital Leaders who founded exciting, new and very disruptive tech companies in the early naughties. Omidyer founded e-Bay, Musk founded PayPal and Lane Fox founded LastMinute.com.

But what is Digital Leadership?

Digital Leadership is the strategic use of digital to achieve business goals and  uses technology to gain competitive advantage in both internal and external operations.

Companies and individuals can be Digital Leaders.

Benefits of Digital Leadership

Although the people mentioned above were disruptive, introducing new concepts, thoughts and technology, a business doesn’t have to be disruptive to be a digital leader.

When a company looks to make maximum use of technology and IT solutions across their business – striving for Digital Leadership, they stand to make gains across many areas, including

  • Process Simplification
  • Automation
    • Reducing costs
    • Minimising errors
  • Increased Speed to Market
  • Improved Competitiveness
  • Market Advantage
  • Increased Profit

Just look at the evolution in milking technology to see evolution in action. Think back to a time when cows were milked by hand and the revolution that an automated milking machine brought to the market, enabling a herd of cows to be milked at the same time, requiring far fewer people.

Now, the introduction of fully roboticized milking parlours mean that the cows can get themselves milked at a time that suits them, rather than just at dawn and dusk.  Apparently, cows are happiest when they are milked between 3 and 4 times a day, alleviating the discomfort of full udders as required and happier cows lead to improved milk yield and the roboticized process significantly reduces workforce costs.

Transforming your business

If you want to take advantage of the opportunities presented by the digital and technological revolution, take a step back from the day-to-day running of your business and analyse EVERYTHING. Look at everything you do, ask who does what, why, when, how and invite others to contribute to your research. In other words, stop working IN and start working ON your business.

Process Mapping

You could use Post-It notes on a wall and capture the completed research using your phone

You could Post-It notes on a wall and capture the completed research using your phone

Next, look at ways of making everything “better”. The goal being to work Smarter not Harder so you’ll be looking to – 

  • Simplify
  • Automate
  • Improve

And you can investigate off-the-shelf solution or have bespoke solutions developed. The former will normally deliver a quicker fix but with compromises which mean you may not gain maximum advantage. A bespoke solution will take longer to develop and implement and will probably cost more in the short term. However, the benefits will be far greater in the medium to long term because the solution will be precisely tailored to meet your exact requirements.

When to start Digital Transformation

There’s no time like the present, you might already be lagging behind your competition! Give me a call on 01793 238020 or email andy@enterprise-oms.co.uk to start your journey