It’s true isn’t it? We all need more visits to our website because more visits means more opportunities which equate to more inquiries which lead to more sales – right?
Wrong Before looking to bring in more visitors take a long, hard look at your website, if it’s not generating inquiries for you today, bringing in more visitors does not mean that enquiries will increase tomorrow, they’ll just do what every other visitor does.
You need to….
…make sure that your content focuses on your visitors – that’s less “me” and more “you”
…stop talking about the things you do – you should be talking about the benefits a client will gain from engaging with you (tip – it’s the latter that people use when making their buying decisions)
…make sure your website is easy to navigate
…ensure that your site is easy to read – copy and paste key content in to read-able.com to make sure that the average reading age is no higher than 13
…have clear calls-to-action on every page so that visitors know what is expected of them. “Buy Now” and “Browse for More” work really well on e-commerce sites whilst “Call“, “Email“, Subscribe Now” work for more serviced focused businesses.
…make sure that your pages open quickly – you only have about 3 seconds to capture a visitors interest so you have to be on the ball. Google Analytics and Pingdom are valuable tools to help assess the speed of your site.
…make good use of your USP – that special magic that you do that sets you apart from your competition?
If you’ve nailed all of the above – then it’s time to start looking for more web traffic and you can make a start today by giving me a call – 01793 238020 or by sending an email to email@example.com for a confidential, free, and zero obligation chat
A Content Management Systems (CMS) is a tool that business owners, web developers and others use to build their websites. There are loads to choose from, depending on your specific requirements, and WordPress, Joomla, Drupal, Magento, Umbraco, Squarespace, and Wix are some of the most popular.
If your website uses WordPress(WP) then you find yourself in good company. It’s by far and away the most popular CMS, being used by 32% of all websites. WordPress is popular for a number of reasons, the software is free (but you’ll still need hosting that will cost), it’s pretty easy to use and there are thousands of “themes” (designs and templates) that you can use to define the way your website looks and many of them are free to use. There’s lots of places you can turn to for advice and support and lots of professional developers who can customise your site so that is does exactly what you need.
WordPress is not perfect though, it may not do everything that you need. However, it’s an open system which means that if you understand how to write software you can create your own enhancements. You don’t even need to be a software developer to benefit. Somebody, somewhere has probably already had a similar need to yours and written something to do the job. Thousands of people have created additional enhancements and have made their tools available to everyone. These enhancements are called plug-ins. A lot are free whilst others require a payment, although the majority of these are inexpensive.
The downside to plug-ins is that each one you use makes your website run a little slower, and with Google beginning to penalise slow sites the speed of your website is something you need to keep an eye on. This means that you shouldn’t just keep adding plug-ins. You should make your choice, install your plug-in, give it a test and if it doesn’t do what you need then uninstall it.
Not only should you keep your plug-in count to a minimum but each plug-in MUST be kept up to date.
The authors regularly update them, some updates patch security flaws, some improve performance and/or add extra functionality and some updates are required to make sure the plug-in runs with the latest upgrades to WordPress itself – so you need to be regularly checking, unless you have a program that monitors then for you. Best case scenario is that nothing happens, worst case scenarios are that the un-patched plug-in breaks your website or a security hole lets a hacker in .
Your WordPress site needs to be secure so that hackers can’t break in and do their hacking thing. Which could be to use your website host malicious software and force it on the computers of all that visit. They might create pages with links to their web pages, or look to capture details identifying visitors to your site. Thankfully, there’s a plug-in that will fortify your WordPress website against attack.
Your website has to be fast. To stop people drifting away, your pages need to open within 3 seconds. Slower that that and people will not wait. Slower than that and Google may start to penalise your site by pushing it down in their search results pages. There’s a plug-in that will keep WordPress running as fast as possible.
Search Engine Optimisation
In order for your customers to be able to find you in Google (or Bing, or Yahoo or one of the other search engines) the search engines have to be able to understand what it is your website is offering. The discipline that enables the search engines to understand your website and hopefully put your site on Page 1 of the results is called Search Engine Optimisation. There’s a plug-in that makes it easy to search optimize your site – so long as you know what you are doing.
Hopefully you regularly back-up your business data. Well, you also should be backing up your website too. If you make an editing mistake and break your site, you can restore a working version, if something else breaks your website then you can restore a working version and if you have a problem with your host then a back-up will make it relatively easy to move your site to a new host. Guess what, there’s a plug-in for that too
So, which are the best plug-ins to use?
I can’t tell you that because there are thousands of the things but I can tell you which are the first ones that I install and configure on every WP website that I work with, in my mind they are essential and should be installed before you even think about developing your WP website
4 free plug-ins every WordPress site should have
WordFence for security
WordFence is a security enhancer. It is an “endpoint” firewall which means it cannot be bypassed, unlike a Cloud Firewall. This means that everybody trying to access the admin area of your site (both you as the site admin and the bad guys – the hackers) have to get past WordFence first.
It defends against “brute force” attacks, where a hacker attempts to guess usernames and passwords and after a certain number of failed attempts (you set the limit) it blocks the attacker, effectively making your website invisible to them. WordFence keeps a blacklist of known hackers (by their IP address) and automatically blocks them. WordFence also sends you an email when one of your plug-ins requires updating, making plug-in management a whole lot easier.
It scans your WP files for malicious software and if you need even more functionality (most users won’t) then the Premium version is just $99
Updraft Plus is a back-up plugin for WP. Now that you have secured your site from external threats you should look to guard yourself from internal problems, accidentally deleted pages, server/host issues, and (in the unlikely event of an intrusion) issues caused by hacking and penetration. It could even be something as simple as a WP, or plug-in, upgrade that breaks your site
To do this you need to be making regular back-ups of your WP installation and your content. Updraft Plus will do this for you. You can set a schedule so if you want an automatic hourly, daily, weekly back-up you just set the plug-in and it does the rest. You can even save your back-up to your Google, Microsoft or one of many other Cloud accounts,
Should you need to restore your WP site, Updraft Plus makes this easy too.
WP-Rocket is the only plug-in on this list that doesn’t have a free version. However, the cost for a single site won’t break the bank at just $39.
What WP-Rocket will do for your website is make it faster to open on a visitors computer.It uses a number of tools to achieve this. It compresses your site for faster transmission across the internet, it manages images so that the only images downloaded are those that are visible on screen, if allows a web browser to cache key elements of your site so that they don’t have to be reloaded every time a visitor navigates to a different page. You can see everything that WP-Rocket does here.
Yoast – for SEO
In order to stand a chance of being found on the internet, your website needs to be “Search Friendly” which means that Google, Bing, Yahoo, Duck Duck Go etc can find your site, visit all the important pages, understand what’s on offer and (hopefully) put your site on the first page of the search results when someone is looking for your products, goods or services.
However, WordPress doesn’t make it easy and this is where the YOAST plug-in comes in to play. As long as you understand the requirements for effective SEO then the YOAST plug-in makes it easy to implement key SEO requirements.
So, there you have it, four essential plug-ins for your website before you start working on the design, the look, the feel and your content and if you need more help with your website, no matter what CMS you are using, your SEO or digital marketing then all you have to do is pick up the phone and give me a call on 01793 238020 or send firstname.lastname@example.org an email
A lot of you will know that I keep my finger on the pulse of SEO, it is what I do 60% of the time, after all.
I always push the need for “fresh content” on website because it’s well known that it really helps with your SEO. However, I am often asked how long a blog post or web page should be.
If you search on Google for the answer, you’ll find that people are recommending 1,000 to 2,000 words as the minimum for “optimum SEO” and in a recent post Backlinko quote research that indicates that the average piece of content that ranks on Page 1 of Google contains 1,890 words.
However, just because you can write the magic amount of words doesn’t mean your post will gain a P1 ranking and here’s why.
There are over 440m blogs across the internet but if you take Medium and Tumblr in to account then there must be over 1 billion blogs and with billions of searches conducted every day, and thousands of new updates posted everyday, there’s an awful lot of competition so, how do you win the content war?
First off, throw away the word count target. Why?
Because if I tell you to write 1,890 words you’ll aim to do precisely that and a short update will be padded and padded with unnecessary filler which means that even if it does rank – people just won’t read it. On the other hand if you need 3,000 words to do a subject justice you’ll edit it so heavily that it just won’t wont make sense. So here’s my first tip.
Tip 1 – make your content as long as it needs to be
Obviously, from an SEO perspective, the longer it is, but you also need to write really well to maintain reader engagement.
Tip 2 – Be Original & Ride The Wave
Sounds contradictory I know but If you piggyback on a news article you’ll simply be one of many “me too” writers, so use your knowledge, skill and experience to approach a topic from a different angle. Tools such as UberSuggest, BuzzSumoand Google Trends will help you find popular topics to use your skills and experience on.
Tip 3 – Ask your readers
You could use Social Media and Survey Monkey to actually ask your readers what they would like to know about. I know, daring isn’t it!
Tip 4 – get writing
Remember, once you have written something, find some relevant images to illustrate your message and then re-read what you have written to make sure it makes sense. Use tools such as the Hemmingway App and Read Able to ensure readability (aim for a reading age of around 12-13) and then, finally, read it out loud to yourself.
If you read in your head, you’ll read what you think yo have written but by reading out loud your brain has to analyse every word and translate the visual signal in to an audio signal and you’ll frequently find yourself thinking “I’d never say things like that” and every time to reach that point then go back to the edit screen and revise.
All that I would like to add is a hearty “good luck and good writing” and if you need any help with your content just get in touch – email@example.com or 01793 238020 for a no-fee, obligation free chat.
Oh, and how long is this article? It’s just 568 words
And if you need any help with technology, websites, SEO or marketing all you have to do is pick up the phone and give me a call on 01793 238020 or send firstname.lastname@example.org an email for a free, zero obligation chat about your needs.
As you might imagine, I spend quite a lot of time looking at websites. I look at client sites to see what can be improved, I look at potential client sites to put bids and proposals together and I look for sites that I can prospect to. I also look at other sites to keep my knowledge up to date – and that’s just during the working day.
I see good sites, OK sites, indifferent sites and some real shockers but it does not matter how good (or how poor) the site, whether pennies, pounds or thousands was spent on the development loads miss out on the provision of basic information. A lot of which is a legal requirement when a business is using a website to promote themselves.
As an example, a lot of businesses provide a web form as a means of communication despite the fact that a lot of people don’t like forms – especially ones that ask for too much information. Part of the dislike is due to the fact that sending a form leaves no record of what was sent, nor when it was sent, unless it automatically forwards a copy to the senders email address but there’s no way to know this – until you’ve sent the form (unless the form actually informs you of this)
There was a piece of legislation passed in 2002 called the eCommerce Regulations that applied to ALL companies using the internet, not just those selling online and perhaps that’s why a lot of businesses don’t comply. Either that or it’s simply a lack of knowledge either within the organisation or by the web developer. Either way, ignorance of the law is no excuse – as the law says.
So, what does the law require you to publish in an “easily, permanently and directly available location” on your website?
Minimum information to be provided on your website
The name of your business, which might be different from the trading name and any difference MUST be explained. For example, ABC.co, is the trading name of ABC Enterprises Ltd.
The geographic address of the business must be provided
Your email address. A “Contact us” form without providing an email address is not sufficient
Your Company Registration Number, if yours is a Registered business, together with the place of registration
Your VAT Registration Number, if you are VAT registered
If you are subject to an overseeing body, such as the FCA, then you need to provide the governing agency AND your registration number.
Prices – if you are quoting prices (or selling) online your pricing should be clear, unambiguous and state whether prices are inclusive of tax and delivery costs, or not.
If you need help with compliance, or with anything else relating to your website or marketing activities then give me a call for an initial, free and zero obligation chat on 01793 238020 or email email@example.com
The real answer is “how long is a piece of string” but you don’t want to hear that, you want to nail down your costs so that you can shop around and get the best deal for your business – note that I did not say “cheapest”The first problem is that every SEO requirement is different, there are many variables that impact on the amount of work required and here’s a small selection;
How up to date is your website?
How SEO “friendly” is your web design?
How fast do you need SEO to take effect?
How does your site compare to the competition?
How many competitors do you have?
How well optimised are their sites?
What’s their likely budget?
This latter is not about understanding their absolute spend, more about an overview based on the simple fact that the larger the competitor the more likely that they will have a greater budget than you.Looking at the Quality, Fast, Cheap Venn, you’ll see that you can have
Cheap & Fast
Fast & Good
Cheap & Good
but you can’t have Cheap, Fast AND Good, it’s just not possibleIn reality, it’s not about how “good” your SEO is, it just has to be better than the competition. I’ve worked with a couple of businesses where the competition was clueless about SEO so it was a relatively simple task to push them higher in the rankings but most businesses these days are aware of SEO so the task is tougher.
Expectations & Reality
A recent survey reported that less than half of all small businesses have an SEO budget. Of those with one the majority (71 percent) spent less than £100/month. That’s right – 71 percent of small businesses budget £0 – £99/month for SEO.
This is further supported by the inquiries I receive from prospective clients. Here’s the breakdown for a pretty typical quarter in 2017
This is why your in-box is spammed with promises of “guaranteed first-page results” for £99. SEO spammers know the market. Their promise of first page results is hard to resist and, in my experience, most business owners have no idea how SEO works, they are far too busy running their businesses to spend time learning SEO and so may very well opt for the least expensive quote.
Most businesses are process driven, to get from A to B you follow certain process to get there. A lot of people assume SEO works in a similar way, they tend to treat it as a commodity and, as a consequence select their SEO on price, frequently choosing the least expensive [cheapest]
The Cost of Cheap SEO
I’ve been doing SEO since 2001 and over the years I been a member of many internet marketing groups on Linkedin and I never cease to be amazed by the number of people with a little knowledge who pose as SEO professionals and take on clients. How do I know they lack experience? It’s questions like “I have just taken on a client that wants to rank for “keyword x” – how do I do it?” that tends to give the game away.
A close second to asking “how” is the use of link schemes, specifically private blog networks (PBNs), without ever explaining the risk to clients. If you were to simply throw your money away by hiring an incompetent to carry out your SEO that would be bad enough.
The problem is that the damage does not stop at the waste of money – it’s far more serious than that. The damage that someone who does not know what they are doing can go much deeper. It could attract a Google penalty and virtually wipe out a website’s visibility on the web.
As a consequence, even if you don’t choose EOMS to conduct your SEO I would encourage you to insist on using tactics that comply with Google Webmaster Guidelines, as I do.
Managing Your Resources
With Google using more than 200 ranking factors it’s easy to become intimidated and paralysed. However, there are some key areas that, if properly managed, will go along way towards great SEO results. Your site should
be easily accessible to search engines.
follow Google Webmaster Guidelines for SEO best practices.
perform quickly (pages opening in 3 seconds or faster).
work well on all devices, mobile, tablet, and desktop.
feature content that is unique,interesting and of value
have regular fresh content added
As with everything in business, Goals are good. They help focus the mind and ensure that everybody knows what’s expected.
When setting goals, it’s important to keep a few things in mind.
Your goals need to be SMART
Realistic – Stretch goals are fine, but pie in the sky benchmarks can actually work as a disincentive.
At one time, success was measured solely by where your website would be featured on the Search Results Pages. While this remains an important metric, it’s no longer the most important metric. The most important are those that deliver real value, such as:
Improving organic sessions by x percent.
Increasing conversions by y per month.
Increasing revenues by z percent.
Developing an SEO Budget
And here we get to the nub of the matter. Your goals will define the strategy required needed to succeed. This will then provide the information required to develop an action/implementation plan which defines the work required and, consequently, the budget necessary to achieve the desired goals.
Remember though, that the budget needs to take account of the time to properly plan, implement and tweak a campaign in order to evaluate its success.
That said, the right budget is one you can afford, without losing sleep, for a minimum of four (and ideally 12) months and the lower the budget, the longer the journey
How much should you spend on your SEO?
Well, £99/month just isn’t enough to do it properly. If you are hiring an SEO company expect to pay from £200-300 per month.
If you can’t afford to retain a top level SEO, there are some options. The most common being a one-time website SEO audit with actionable recommendations that you could implement yourself.
Just fixing your website will often lead to a meaningful boost in organic traffic. Content development and keyword analysis are other areas where you can get help from a pro for a one time fixed rate. Another option is to become an expert and do it yourself.
SEO Cost Calculator: Measuring Organic Search (SEO) ROI
Above is a calculator commonly used (incorrectly) for measuring return on investment for SEO.
Of course, the above calculation has a major flaw, it fails to take into consideration the lifetime value of a new customer.
Online businesses need repeat orders/sales in order to grow. By not calculating the lifetime value of a new customer the true ROI is grossly understated.
The right way to calculate ROI is to build lifetime value into the calculator as seen here:
Unlike Pay Per Click – (Google/Bing Ads etc) an organic search campaign won’t yield immediate results and, even when executed to perfection, it takes time for Google to recognise and reward these efforts.
That said, the traffic earned from these efforts is often the most consistent and best converting among all channels.
And if you need help with your SEO then please get in touch. Give me a call on 01793 238020 or send an email to firstname.lastname@example.org for a free, obligation free chat about your SEO and/or anything else to do with your website and digital footprint
Willie Sutton is a well known American bank robber (bio on Wiki). Although always taking a pistol or Thompson sub-machine gun he never killed anyone, in fact he never even fired his weapon.
When captured, his gun was always found to be empty and when asked about this he simply replied “I never carry a loaded gun because somebody may get hurt”. In fact if a woman screamed or a baby cried he stopped the robbery and left.
Why are we talking about Willie?
Simple, he made a statement that has ramifications on your marketing even today, when asked why he robbed banks Willie replied “Because that’s where the money is”
So, how does that reflect on marketing? Simple – when you are marketing your business, you should always look where the money (your customers) is.
Where is the money?
According to marketing expert Drayton Bird, Millennials may not be the ideal target, they are buried in debt, apparently 40% of 18-34 year olds live with their parents and struggle to find well paying jobs.
Baby boomers, on the other hand are less stressed about money having enjoyed decades of cheap housing, safe jobs (some guaranteed for life), solid pensions and huge stock market gains. So, perhaps that’s who your marketing should be focussing on.
A recent survey has also turned up some very interesting statistics about Baby Boomers. Apparently they respond better to offline advertising
Less than 10% prefer hearing from a new company through email
73% prefer getting new product/service offers by mail
Only 31% say they discard unopened commercial mail
So, what’s the message?
Don’t ignore “snail mail” – take a look at what arrives in your letterbox. Mine’s almost empty for most of the week so a well targeted piece of direct mail is likely to be opened, and that’s half the battle. After that, it’s down to the quality of your letter, the words, the pictures AND ensuring that there’s a positive call to action (CTA) and whilst on the topic of CTAs, every page of your website should have one and every email you send.
Almost every week I am approached by clients who need their site to be found higher up in the Google Search Results Pages (SERPs). Quite often they have been approached by (or have approached) consultants offering to this but have baulked at the fees.
Now, I know that the fundamentals are pretty easy to achieve if you have the knowledge, experience, inclination and time but many small businesses rarely have any of these and yet many still believe that good search engine optimisation [SEO] can be delivered quickly and cheaply.
Is this possible and what’s the real value of good SEO?
Let’s take a look at the numbers. In the UK about 85% of the population use the internet. With a population of 65.64m (Worldometers) and this equates to around 56m individuals who are online. Of these, 80% use search engines to find what they are looking for, that’s about 45m people and at least 95% of them use Google as their search engine of choice, 42.75m people.
Now, let me ask the question “how much is it worth to expose your brand to a potential audience of this size?”
Lets look at TV first. There is the cost associated with the production of the advert, script writing, casting, production, filming and editing.
According to the Televisual magazine, the average cost of producing a 30 second advert for TV is around £201,000.
Then there is the cost of your slot. This will vary based on a number of factors
your target channel
whether you want a regional or national ad
the time of day, the product to be advertised
the show (s) that are on either side of the ad break targeted
So, putting your ad on screen at peak viewing, 9pm, is going to cost much much more than a slot at 2am when the audiences will be far lower
As a very rough guide, an evening slot on ITV will cost around between £60,000 and £75,000 and this is likely to reach between 5m and 9m viewers depending on the popularity of the show.
However if you want your ad to go during something like the X-Factor then a 30 second slot cost will set you back a cool £200,000.
Radio and Print Advertising
So, you may look at radio or the print media, both of which have lower costs (production and media costs) but also have significantly lower audience figures.
In all of these cases, the costs will be for a one-off and most people with any experience of advertising know that one-off adverts simply do not work, so you have to pay for a campaign.
All of a sudden fees quoted by Search Engine Optimisers actually begin to actually look like pretty good value for money bearing in mind that if they succeed your site will be in front of the largest possible audience 24 hours a day and 7 days a week.
What’s next and a Shameless Plug
Are you happy with the place your site has reached in Google? If not, get in touch today – call me on 01793 238020 or drop me an email to email@example.com
My SEO rates start at £150.00 + VAT per month, peanuts compared to TV, radio and most forms of print advertising.
The most well known type of beacon is probably the Belisha, the orange ball, containing a flashing light mounted on a striped pole and drawing attention to a zebra crossing.
Well, there’s a new type of beacon in town – the Bluetooth Beacon and businesses can use them in interesting and exciting ways.
What is a Bluetooth Beacon?
Basically, a Bluetooth Beacon is a low energy device (using button batteries that last for up to a year), that can be fixed almost anywhere and which transmits data and/or information to nearby portable electronic devices within 40-100 mtrs. Mobile phones and tablets in other words.
Major retail stores are starting to use Beacons to track customers as they move through the store. The Beacon can push marketing messages as customers get within range of relevant displays. Your iPhone may use a beacon to determine what section of a grocery store you’re in, see if anything on your shopping list is in that area, so you don’t forget it, and even push a discount voucher to encourage you to buy a particular brand.
Your Android phone could use a beacon to show on a map where you are and provide directions to where you want to go – in your language.
It’s not just for retail outlets though. If you are in business to business you could use a Beacon to push a message out to visitors offering a subscription to your newsletter or encourage a visitor to install your App. Museums could use Beacons to trigger pictures, audio tracks or videos as you walk past particular displays and exhibits.
You can even use Beacons to provide keyless access, your phone could use a beacon in your car to know it’s your vehicle and send an unlock signal to it, for example.
How do you use a Bluetooth Beacon
The first thing you need to do is decide what you are looking to achieve. You could
Push deals and offers
Encourage Newsletter Subscriptions
Drive engagement at events and shows
Help blind people explore locations
Push visitor information
Use is only limited by your imagination!
At a trade show, for example – simply place your Beacon on your stand and push your message to any attendee who comes within range of your Beacon.
What’s the likely cost
Beacons can be pretty inexpensive – the Avvel X Beacon (left) for example –
runs off a CR2477 button cell which lasts for up to 30 months,
has a range up to 100m,
is easily programmable
42mm square and 13.4mm thick
From £20.00 + VAT
The Next Step
Well, I’ve just ordered one of the Avvel X Beacons to see how it works and what can be done and as soon as I’ve learned how to get the most from it, I’ll post an update here.
In the meantime, if you need any help – get in touch. Give me a call on 01793 238020 or drop me a line, firstname.lastname@example.org
Beacons just send out information, they don’t know who you are, don’t connect to your device, can’t harvest mobile phone numbers and don’t steal any data
Over the past couple of weeks there’s been quite a lot of chatter in a variety of media channels about two relatively new Apps, called Meerkat and Periscope.
They both do the same thing, enabling you to broadcast live video (streaming) from your iPad or iPhone. Meerkat has an Android App under development and I’m sure Periscope won’t be too far behind with Microsoft and Blackberry probably following later.
One way of thinking about both Apps is as though they offer live video selfies although there’s a lot more to them than that.
Although Meerkat was first to market, Periscope was quickly snapped up by Twitter and so quickly generated a great deal of interest. Both apps are available through the iTunes store and are easy to download.
So, what are they, who are they, how do they work and what do they do?
Once you have downloaded your App and signed in through Twitter – yes, you have to have a Twitter account because that’s where your broadcast is published, all you have to do is to point your camera at your topic of interest and start broadcasting.
As soon as you start broadcasting, a Tweet is sent to all your followers so that they can tune in and watch your stream.
What do people stream?
Business tips, health tips, recipes and cooking, news and updates, views from around the world and TV broadcasts – the recent Pacquiao / Mayweather bout was live streamed by someone pointing their iPhone camera at the TV and causing great angst amongst the Pay Per View broadcasters because they were charging Â£20 in the UK whilst App users could watch it for free.
What are the drawbacks
Well, it’s another Social Media channel that you might have to pay attention too, but more importantly there’s the potential cost. If you are streaming on Wi-Fi then you’re OK but if you’re broadcasting on 4G then you might find that you eat through your data allowance pretty quickly and, if you are not careful, even run up some hefty data charges
So, is it a “game changer”
It’s really too early to say, the Apps have only been around a couple of months. A lot of tech journalists have used them to stream from major tech shows, product launches and demos, just like live news broadcasts and just like any live broadcast you have to watch it live or miss it.
In my opinion, it’s certainly one to watch and if you have any questions, please don’t hesitate to get in touch
Last week saw an underground fire in Holborn, London, lead to the cancellation of a number of West End shows, costing theatres thousands in lost revenue.
More than 1,900 homes and businesses were left without electricity when the power had to be cut for safety reasons, directly affecting around 5,000 people who were forced out of their homes and offices whilst the underground fire was brought under control.
A small number of larger businesses were able to continue functioning because they had suitable contingency plans in place to cover precisely this type of eventuality. These were the ones that had back-up generators to ensure a continuity of electricity supply which enabled them to continue their activities whilst all around ground to a halt.
So what provisions have you made for business continuity in the event of an incident that leads to you having to vacate your offices?
Remember, this fire, although disruptive, was not classed as a “major” incident and similar issues could happen almost anywhere, at any time. Would your business cope, could it survive should you have to be evacuated, without warning.
What would be the impact on your business if you couldn’t access your office for hours, days or even weeks?
How do you manage the data and documents that are critical to the survival of your business?
Would your business be able to move seamlessly to a different location, would your key staff be able to work from home or elsewhere?
How do you manage and store the documents that are essential to the running of your business? Are they stored on your laptop/PC, on a server, back-up, in the cloud or a USB stick?
Are your clients and business contacts in a Customer Relationship Management application, on a spreadsheet, on your phone or in your head?
How about your financial records, are they saved in Excel or a dedicated software application?
There are many ways to store and manage your essential data, you just have to be sure that you can access the business critical information from a location away from your office.
Companies most reliant on data may have back-up locations, complete with computers and data connectivity that they can move key personnel to, ensuring that service and continuity continues with the shortest of interruptions.
Smaller businesses might have file servers storing their data attached to their network with back-up devices regularly creating copies with the back-ups being taken off-site.
Micro-businesses and sole traders could make effective use external hard-drives, whether attached by USB or shared on a network, automatically cloned to one of the numerous, and inexpensive, cloud data services.
Remember, it’s too late to do anything about business resilience once an incident has started so give me a call for a free chat – 01793 238020 or send an email to email@example.com.
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