Can Twitter help your SEO?

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I am frequently asked whether Twitter can help with Search Engine Optimisation (SEO) and my answer is usually a pretty vague “it depends”.

Your Twitter account DOES NOT have an impact on your ranking (the position your website comes up in the Google Search Engine Results Pages – SERPS) but it DOES have an impact on your visibility. Although this sounds contradictory, I hope the following adds a little clarity

Try this – carry out a Google search for your brand, for your key competitor brands as well, and see what shows up. For this example we’ll assume that my brand is my name simply because @AndyPoulton is my Twitter handle and this is what Google shows – my 3 most recent posts.

Andy Poulton, most recent Twitter posts

Google’s Twitter Carousel

Back in 2015 Google did a deal with Twitter which gave Google access to the whole Twitter news-feed. The result is that where an account is active, and regularly posts content, Google will find this and display it as part of their search results.

By frequently sharing relevant, interesting content, Google will be keeping an eye on your Twitter account. Share little and Google will quickly lose interest.

Influencing Google’s Twitter Carousel

Grab the attention of new audiences by regularly posting (I post at least 4 times a day although I do use some tools and automation to manage this and make it a less time consuming task). And this is NEW posts, not replies or re-Tweets. Have a look at my “6 Steps to Social Media Success” to learn how I manage to do this,

Find interesting, relevant and timely topics to discuss, try to make them engaging to encourage people to “Like”, “Comment” and Retweet. Where possible you should reference your sources – they might Like and Retweet your content too – making sure that it reaches a wider audience. Use relevant #HashTags – TrendsMap shows you #Tags from around the world.

Promoting or over sharing

Twitter is like a waterfall. If a boat goes over a waterfall whilst you are looking, you get to see it. However, if the boat went over before you arrived, you’ll only find out about it if you go hunting for information about it (searching), or if you overhear someone talking about it (retweet) or if someone has filmed it. This means that the more times you share your news the more people will actually see it.

So, if you have created some great content, don’t share it just the once, share and share again. This is where tools such as Hootsuite and Buffer make things easier.

Make your Twitter Bio interesting

When someone is searching, it’s probable that your Twitter Bio will come up on Page one of Google. For maximum engagement make sure that your profile is descriptive, accurate, interesting, relevant and engaging.

Andy Poulton's Twitter Profile
Andy Poulton’s Twitter Profile

In Summary

Google uses more than 200 different “signals” when reviewing your website and where it deserves to appear in their search results. We’ll NEVER know what they all are so we can only work with those that Google tell us about and those which have been discovered through empirical research.

Your job, as a website owner, Search Engine Optimiser or Digital Marketing Professional is to understand everything you can and leverage every single opportunity that comes your way.

Remember, just like the two hunters faced with a hungry bear*, you don’t have to be perfect, just better than your competitions

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

*Two hunters were in the woods when they saw an angry bear rushing towards them. One of the hunters said that the bear was running faster than either of them could run.

The other hunter said that it wasn’t a problem, he only had to run faster than his mate to get away

Why marketing is like the space race

The mighty Saturn V rocket on the launchpad

It seems that every week I am asked whether “X” would be a good thing to do, or perhaps “Y”. “What do you think Andy?”, “which path would you take?”

The reality is that even after 20 years of experience, I don’t know with any great certainty. All I can do is reflect on past experiences and understand how a particular course of historical action could be overlaid on contemporary actions and offer some thoughts and guidance.

The key question, though, is this. When it comes to most forms of marketing, how do we know what works and what doesn’t?

The reality is that we don’t – until we give it a try.

But before you try any form of new marketing activity you need to really understand your expectations. What do you want it to do and what do you NEED it to do. You should approach it with a plan in mind, the 6 Ws.

The 6 Ws

Who, What, Why, When, Where and hoW. There are loads of variations on a theme but here’s a simple example as to how the six Ws can help with the initial planning of your new campaign. And to use a cliche – “fail to plan, plan to fail”.

  • Who are you looking to reach (personas can really help identity and visualise your target market
  • What are you looking to sell to them
  • Why would they choose you as their supplier rather than your competition
  • When will they be ready to buy
  • Where will the marketing be posted/published?
  • How will the sale take place & delivery occur. How will you measure the performance.

You should always have a goal because, as the cliche says, “without a goal, how will you know when you have arrived”

The 6Ps could also apply – Proper Preparation Prevents Pretty Poor Performance

OK, I’m done with cliches, for now, back on topic.

I have worked with many people who strive for perfection. There’s nothing wrong with that, but the focus on perfection has a time and place. From a marketing perspective they

  • – have an idea
  • – create an outline,
  • – add flesh to the outline
  • – review it
  • – ask others to review their plan
  • – make changes to reflect people’s comments
  • – and go around the circle again & again

A camel is a horse designed by committee

Seeking absolute perfection can be a trap, the danger being that you want a horse but end up with a camel.

This often means that the plan at the end looks nothing like the initial plan, that the initial goals have become forgotten and the time taken to refine and finesse the plan means that key opportunities are missed or have made it likely that the plan will never be executed.

My preferred approach is to come up with the campaign aims, agree them with my client and quickly work back from there to understand the target market, which platforms they are likely to use and to understand the best ways to put my client in front of them.

I sometimes get it wrong. I’ll have explained my plans to the client and explained the risk. If a plan is going to fail I like it to fail fast. I accept that it’s OK for a plan to fail, it really is. However, this approach will only work with goals that are understood and research to understand why the goals were not met.

From there, you can take the learning, update and improve the campaign and go again.

So, Why IS marketing like the Space Race

A Space X Falcon 9 first stage landing

NASA would follow the route to perfection. Testing each individual component of the Apollo program (for example) then they’d put some components in to a module and test the module. Then they’d put some modules together in to an assembly and test the assembly.

Then they’d put some assemblies together in to a stage and test the stage. Then they’d test the stages, assemble them in to a 365 ft tall tower of power and launch the rocket.

And even after all this testing there were still problems – look at Apollo 13, and the two Space Shuttle disasters for evidence.


Elon Musk and Space X take a different approach. Elon came up with the idea of a reusable rocket. It was designed, a rocket was launched – it failed. The reasons for failure were designed out of the next iteration. There was a different failure. The reasons were investigated and designed out and now launching, AND landing, Space X Falcon 9 and Falcon Heavy rockets is as near normal as you will find and progress continues.

At the time of writing Space X are planning on returning US Astronauts to the International Space Station using an American rocket for the first time since the Space Shuttle was withdrawn from service.

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

A day in the life of a search engine optimiser

In these corona virus times I thought I would share a typical day with you. Because of the nature of my work, I am able to continue providing search engine optimisation and other digital marketing services which means that I continue to support to my clients – those who are still trading anyway.

My day typically starts at 8am which is when I get to my desk, boot the PC, switch on the radio (Nick Ferrari’s morning show on LBC) and go and make that essential first coffee of the day.

The first task of the day

Paper pad and pen - a To Do list

The 1st task of the day is to open my dairy to see what appointments are upcoming, what preparations are required and how any meetings are taking place – a physical meeting, a phone catch-up, a video meeting etc.

Next, it’s a look at my To-Do list to see what’s on the agenda for the day.

The hunt for content

Then it’s time for a look at the news to see whether there are any IT/Marketing/SEO/IT Security stories worth sharing and then I start my proper hunt for content for Social Media.

Tools that I use include Drumup.io, Google Alerts, Search Engine Watch and Search Engine Land.

  • Drumup is like a search engine for articles. I save some keywords and it finds relevant news articles for me to share. I only use the free account
  • Google Alerts, another free tool, carries out the same process on Google. I save some keywords and Google emails me a list of new content that includes my saved terms.
  • Search Engine Watch is a website dedicated to search engines and search engine optimisation. It was where I learned a lot of my craft in the early days. It was started by Danny Sullivan who went on to found
  • Search Engine Land and now has a pretty high flying job with Google. With both sites, I look for interesting/helpful articles to share

I open each story or article from all sources in a new browser tab. I’ll simply hold the CTRL key down as I click – which forces my browser to open the clicked link in a fresh tab. Then I scan thorough each article to check quality and relevance before using another free tool, Buffer, to add the stories to my social media posting queue. This means that I can easily and quickly build a content list that will be shared by Buffer at a time of my setting.

I may also look at one of my pre-written “Top 10” hints and tips lists. Update the publishing dates, ensure the content is up to date and then upload the spreadsheet to Hootsuite where the platform will share the tips to the platforms of my choice at the times I have set.

Then I’ll repeat the exercise for those clients for whom I manage their Social Media activity.

Email Time

Now it’s Email time. I open Outlook and work through my emails. Spam gets deleted, urgent mail is responded to, acted on or added to my “To-Do” list – which is on paper. Even though I love my technology, and have tried numerous digital To-Do applications I still find that pen and paper works the best for me.

The To-Do list

To Do list and pen

Now it’s time for me to look at the top items on my To-Do list and start working through the day’s tasks.

Number one task every day is to log in to ManageWP where I have registered all the WordPress sites that I am responsible for. ManageWP has them all stored in a dashboard and reports which sites have plug-ins that need updating or whether any particular site needs attention.

Once any updates have been applied it’s now time for my second coffee and logging on to a site to start on the required search engine optimisation activity.

This could include a fresh scan of competitor websites to see whether there’s anything different that I should be targeting, another round of keyword research to make sure that I am targeting key words and phrases used by prospects and making sure that all the elements of the site are well optimised, particularly where the client has access to the site and may have added fresh content or swapped out images and a hunt for opportunities to build more backlinks

Second look at Emails

Before lunch I’ll take another look at my emails, delete all the junk, act on urgent ones and “To Do list” those that need action but which are less urgent.

It’s probably about 1pm by now and time for lunch. A poached egg on toast, a two egg omelette, a sandwich perhaps another coffee or glass of water, and a walk in the fields, weather permitting

After that I may turn to content creation, writing a blog post or an email or finding topics for my clients to write about that i can then provide an SEO “polish” to for optimum search engine responses.

I’ll look at the Google Ads, and other PPC accounts that I’m managing on behalf of clients. Making sure that the Ads are performing, that the key words are relevant and that the campaign is as well optimised as possible.

If I’ve written a marketing email I’ll get it approved by the client, upload it to MailChimp (my email platform of choice), make sure the address lists are up to date, create an email and send a draft to my client for approval.

Once signed off, I’ll schedule the sending, Early afternoon, middle of the week, for business clients and early evening, possible on a weekend, for retail clients. Timings determined by the optimum open rates.

The hunt for content continues

Time for an afternoon coffee and a swing back through various news sites, this time tech platforms such as

For tech related articles and Search Engine Watch and Search Engine Land again, just to see if anything new has been posted

Back to the Search Engine Optimisation

As we enter the middle part of the afternoon I’ll look another client website and look to repeat the SEO activities for them.

If I’ve received any enquiries for quotations or new proposals I’ll look to pull my thoughts together and send my proposal for consideration.

As the working day draws to a close I’ll take a 3rd look at my emails and respond to anything that can’t wait until the following morning.

I might email clients with ideas to improve their websites, carry out some more SEO on a site, perhaps register a client website with some web based directories and see whether there’s anything I can do to my own website to improve performance

Finally, I’ll update my To-Do list in preparation for the coming day, shut down my PC and have a quick tidy-round.

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*Unfortunately, I can only offer this opportunity to businesses based in the UK. For international customers, my standard consultancy fee of £60.00 applies (paid in advance)

Staying in touch with clients and teams – the digital transformation.

Video Conferencing in Russia
Video Conferencing in Russia

For years, technologists have been promoting digital transformation, using technology to communicate rather than having to attend endless, often pointless, meetings. Corona virus, lock-down and working from home has really pushed many businesses to take a fresh look at the options available to them.

Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new.

There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too. It also means we get to spend more time with our families.

One to one video conferencing

There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft Teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.

Video Conference Options

Video Conference comparison

The key features that I look for include

  • Maximum permitted meeting length
  • Screen sharing – so that I can share presentations etc.
  • Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
  • What services do the free accounts NOT have?

As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.

To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,

Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.

The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.

Other providers of similar services include

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*Unfortunately, I can only offer this opportunity to businesses based in the UK. For international customers, my standard consultancy fee of £60.00 applies (paid in advance)

SEO is for life, not just for Christmas

I am frequently asked “when should I stop doing my SEO?” I suspect that this is because people are looking to stop either working on their website or paying somebody else to do the Search Engine Optimisation on their website

The SEO Triangle of Google, Bing and Yahoo

The answer, which might not be easy listening for some, is that you can only stop when either you have taken over all of your competition, when all of your competition cease to exist, or Google stops updating the way it ranks websites and your business website sites at the top of Page 1

I agree that it would be great if one could create a website, ensure that it is fully search optimised, click “publish” and watch the magic happen as people flock to the website and make purchases or submit enquiries.

And a lot of businesses still think that this is the way that things should be done. Great thought, and money, is invested in the design, the content, the logo, the colours etc but SEO tends to be at the bottom of the list.

I have lost count of the times that I have been asked to optimise a new website and spent time with the owner discussing the changes that are required to ensure that the site can be effectively optimised, rather than just paying lip-service to the requirements.

Sometimes a root and branch rebuild is the only way forwards.

The reality is that SEO should be as an important part of the website planning, development and build as the thought put in to the logo, the colours used, the pages required etc. It should be there, from the beginning – not considered an afterthought.

And once optimised, many website owners think “that’s it, site optimised, job done”.

The problem is that it can take several months for the SEO to have an impact (see “how long does SEO take” for more info). And you will probably find that your site ins’t in the hallowed top spot on Page 1. Your site might not even be on Page 1 so more work will be required.

And while you are doing this, so will your competitors – they’ll be trying to beat your website and working on their sites so you will have to keep working on yours.

And then there’s all the changes and updates that Google makes to the way that it measures and ranks websites – you need to be on top of those in case any changes made by Google have a negative impact on your website. And Google makes, on average, 9-10 changes PER DAY, every day

You should ONLY stop your SEO when one of 3 states is reached

  1. You take over ALL of your competition and prevent new startups from competing with you
  2. Your business is so good that all of your competitors fail
  3. You have reached the top of Page 1 and Google stops changing things

Daily changes to Google Search

In 2018 Google ran over 654,000 experiments. These will have been carried out by Google’s AI engines, trained external Search Raters and live tests. The outcome being 3,234 improvements to search, or 9 a day

We’ll never get to know, and understand, the majority of these improvements because most of them will be tweaks to the system. However, significant changes are often announced by Google or can be tracked by businesses interested in Google’s updates and quite a few people have published lists of known algorithm updates such as herehere and here.

The Competition

Carry out any search on Google and you’ll be presented with millions of results. Even a search for “jumpers for rats” returns over 6m results.

Google Search "jumpers for rats"

And we know, or should know, that a Page 1 result is all that really matters.

Why do Page 1 search results matter so much

That’s really simple to answer. Research shows how few Google users EVER make it off Page 1 of the search results – as delineated on the graph below by the dotted line at “10” – and just 10% make it on to Page 3

Chart showing how many visitors to page 1 of Google and beyond.
Image credit Backlinko

Maintain, Maintain, Maintain. Keeping your site up to date

Once launched, your website is never “finished”. You need to be constantly checking to make sure that it’s performing as required, and investigating where it is performing poorly and put solutions in place.

You need to be frequently adding fresh content (a blog/news page for example), an “un-maintained site is a doomed site” as they say – and Google emphasise this on its Search Quality Evaluator Guidelines:

Some websites are not maintained or cared for at all by their webmaster. These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to work on new browser versions. Un-maintained websites should be rated Lowest if they fail to achieve their purpose due to the lack of maintenance.

Google Search Quality Evaluator Guideline

In 20 years of SEO I have only had to re-skill myself about 20 times to stay current and up to date. The ONLY thing that hasn’t changed is that SEO is always changing. If your website fails to stay current then your website will wither on the Google vine.

The good sites will prosper, the poor sites – owned by lazy businesses – will be left behind. SEO is not just for Christmas

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Find me:         https://www.seo.enterprise-oms.uk/  |  andy@enterprise-oms.co.uk
Follow me:     Twitter ¦ Linkedin
Phone me:      01793 238020 ¦ 07966 547146

Corona Virus & Marketing

SEO, Email Marketing, Blog, Video and Social banner

Even with Corona Virus you shouldn’t make knee jerk decisions with your marketing budget.

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

The purpose of this post is to give you some marketing things that you can be thinking about during these troubled times and to make an offer that will save you £50.00 on one of my services so that your website can come fighting fit on the other side of the Corona Virus pandemic.

When I was working as a business consultant during the 2008 recession I heard of many businesses who chopped their marketing budgets as a reaction to the turn-down. They then wondered why they weren’t attracting any new business and as their competitors recovered they were left behind.

Businesses that I was working with at the time recognised that there was an opportunity to step in to the gap left by companies which appeared to have disappeared. They took more considered action, reduced their marketing budget and put plans in place to ramp marketing back up once it was clear that the recession was coming to an end.

This put these clients in a prime position and they went on to prosper.

In these troubled times this is the action that you should consider. I know that times are dark, and likely to get darker, but if we don’t think positively and plan to still be here when the Covid-19 pandemic recedes then I know that some of us won’t be in business when that time comes around. 

The role technology plays in business continuation

Working from home, and in self-isolation, will be new to many people. Technology will have provided you with an opportunity to work from wherever you, and your staff, are with the only requirements being a device (desktop/laptop, phone or tablet) and an internet connection.

Cloud based audio and video conference solutions help maintain teams and enable client communications. SkypeMicrosoft TeamsZoomWebexSlackWhatsApp and more prove both free and subscription options to communicate, train, make presentations and simply remain in touch.

As more of us work form home it’s likely that online search behaviour will change as more people mix business searches with personal during their working day.

How will your business cope? 

As with any crisis, how your company responds is key, are you calm and taking action or are you panicking?

Either way, here are a number of things that you can be working on when faced with the current situation

Stay ahead of your competition

If you pause your marketing activities and your competitors don’t who do you think will be in a prime position when things begin to improve? Stay in touch with your clients using eMail, Video and Social Media, Keep an eye on search trends, are there any opportunities that you can make use of.

Remember that SEO is a long term strategy

I know that SEO is one of the services that I provide but it is worth remembering that it IS a long term strategy, taking weeks or months to have a proper impact so give your Search Engine Optimisation due consideration when reviewing your marketing budget. Google’s servers and algorithms won’t be taking a break.

Don’t buy cheap SEO

I know that it might be tempting to take up one of those “all you can eat” SEO offers at £75.00 per month but the risk to your business could be a lot greater than the small amount of money that you’d save. As the marketplace improves you could find yourself left with no rankings, no traffic to your website and possibly penalties from Google from trying to game the system.

Move offline marketing spend online

If people aren’t going out and about they are not going to be looking at advertising hoardings and billboards. They’re not going to be seeing “in-store” marketing either so think about whether you could shift some of your offline budget online to make up for this.

Understand search trends

By understanding trends in search you’ll be in an ideal position to leap on any opportunities and’or changes in direction. By keeping an eye on how people are searching you’ll be able to create content that meets the needs of those searchers. Google Trends is a really great way to stay on top of this

Produce more digital content

Consider using this as an opportunity to create those webinars you’ve been thinking of. By 2025 research is estimating that online learning will be worth about $158 Bn. Lessons learned now will be incredibly valuable going forward. Think about adding video conferencing and video calling to your communication options to reduce face-to-face meeting but stay in touch with key contacts, potential clients and your market. 

Free 40 minute Website and SEO Consultancy

I’m still offering my Free Consultancy sessions and am more than happy to conduct them over the phone or by video link

Detailed Website and SEO Review – Special Offer

Save £50.00 on an in-depth website and SEO review

And if you want something to listen too, have a listen to some of my Podcasts, you can find them on SpotifyApple Podcasts and my website.

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat and I’ll be only too happy to talk.

Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*Unfortunately, I can only offer this opportunity to businesses based in the UK. For international customers, my standard consultancy fee of £60.00 applies (paid in advance)

Have you heard of The SMOG* Test?

It’s nothing to do with clean air but IS all about the readability of your website.

Did you know that the average reading age in the UK is 12-13 years and that a significant number of visitors to your website may have English as their second language?

If you haven’t given this any thought then you are probably losing visitors and business because your words could act as an impenetrable barrier and you could be losing custom.

Not only that but Google take more than a passing interest in readability.

There is a simple tool that you can use to calculate the reading age of your site and you really should apply this RIGHT NOW.

All you have to do is go to www.read-able.com, copy some text from your website that you want to test and paste it in to the “TEST BY DIRECT INPUT”

Readability Test at read-able.com

Your words will be parsed through 6 different tests [including the SMOG* test] and the individual results will be displayed together with an average.

Take a look at the Readability Test results

Readability test results

As you can see, the test results for the text that I pasted show that the reading age is 15-16 years and so a little work is required.

The results are provided in both age and US Grade Levels and you can find a simple Grade to Age comparison here.

Alternatively you could also try the “Drayton Bird test” by reading your content out loud. If it sounds like one side of a conversation the you are probably on the right track, if it sounds stilted and disjointed you need to go back to the drawing board!

How to make your text easier to read

If you need help with making your text easier to read you could turn to the free Hemmingway App for help.

Hemmingway App

In the screenshot, above, you can see that the App has highlighted areas for improvement, and as you make edits you’ll see the reading age on the right-hand side of the page reduce, and the highlighted text will start to disappear.

After a “first pass” you can see that the reading age has already come down. And if I paste this text in to Read-Able you can see that the reading age has fallen to 12-13, much closer to the target, and achieved without any Dumbing Down

Reading Age Results

And if you need any help with your website, search engine optimisation, social media, email marketing or any other form of online activity then all you have to do is #AskAndyP

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:     Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*SMOG – Simple Measure of Gobbledygook

How clean is your phone?

Hands texting on a smartphone

I’m not talking about any dodgy apps that you might have, nor any “adult” websites that you might have bookmarked but I’m talking in a hygiene sense.

According to research the average person touches their phone nearly 3,000 times A DAY and the heaviest users touch their phone over 5,400 times, each and every day.

After all, our phones are with us for up to 24 hours a day. At home, at work, on the street, in the car and, ahem, in the bathroom/toilet. Now think about all the things you touch during your average day. Let’s start at home with door handles, who else has used them? Did they wash their hands? Are they well or unwell?

Now let’s go to work. You pop your phone in your pocket or handbag – what else has been in there? It’s dark, warm and humid, a lovely breeding ground for bacteria.

You might open your car door or get on public transport. In the case of the latter, what do you touch in the station, on the bus/train/taxi?

You’ve arrived at your office and casually pop your phone on your desk. A desk which, according to a study by the University of Arizona, has hundreds of times more bacteria per square inch than an office toilet seat. And this could be your smartphone’s home for  40 hours a week.

Now it’s time for your morning coffee so you head off to the kitchen….who has used the kettle/coffee machine, coffee jar, sugar jar etc.

Toilet with the toilet seat up

How about a comfort break – who has opened the toilet door? Are you one of the 61% of people who regularly scroll while on the toilet (report from the Daily Infographic) because 1 in 6 phones are contaminated with faecal matter? 

Who opened the door to leave the toilet, were they unwell? Did they wash their hands properly? You may as well not bother washing your hands after that visit.

And as if that’s not bad enough, there’s everything else you could touch during an average day, cash machines, PIN entry pads in shops and filling stations, keys, door handles, pens, credit/debit cards, coins, bank notes – how clean are those? Where have they been? It’s almost enough to make you go cashless isn’t it!

Finally it’s the end of the day and time to head home. You put your phone on the kitchen worktop. This should be clean but how about your dining table, your coffee table, side table and bed-side table? How clean are they?

At any time of the day your phone might ring, or you want to make a call. You take your bacterial soup of a phone out of your pocket/bag and hold it to your face transferring bacteria that could give you spots, or worse. It might even touch your mouth and some of the bacteria could then transfer orally, getting inside your digestive system.

A microscope's view of bacteria

According to a study published in the journal, Germs, your phone is up to 10 times dirtier than your toilet seat, TEN TIMES! You always wash your hands after going but do you wash them between touching your phone and eating food?

This is a major issue because few of us bother to really clean our phones (wiping the screen doesn’t count). The germs keep building up. 

Studies have found serious pathogens on smartphones, E-Coli (great for upset tums), influenza, Streptococcus and MRSA (cause of rashes and skin infections) – which is a type of bacteria that is resistant to several antibiotics. 

So, the next time you have a spot or rash on your face or go down with an upset tummy or the flu, don’t look at who you’ve been in contact with recently, take a long hard look at your mobile phone.

What should we do? Well, you can buy anti-bacterial cleaning packs specifically designed for electronic devices, or you could use standard rubbing alcohol and a soft cloth or paper towel. Use cotton buds to get in to those nooks and crannies and, finally, don’t forget to take your cover off and clean that too.

Now, I can’t help you with your phone hygiene but I can help keep your SEO nice and clean so why not get in touch, 01793 238020 or andy@enterprise-oms.co.uk and we can have a chat about SEO, Social Media or any other form of digital marketing.

Why would anyone want to hack my website?

log on boxWith the news that 30m credit and debit card details from US customers and over 1m sets of card details belonging to visitors to the US, have been put up for sale on the Dark Web following a malware attack against US convenience retailer Wawa I thought I’d take time out to explain why small businesses are just as at-risk from hacking as large organisations.

But first, let’s take a look of some of the major security breaches that occurred last year. According to Risk Based Security’s Data Breach Report there were 5,183 breaches by the end of September 2019 alone. These exposed more than 7.9 billion records. This was a 33.3% increase on the same period in 2018.

Here are some of the worst breaches.

  • Orvibo Smart home products – 2 billion records discovered on an unprotected database. These comprised of private individuals, hotels and businesses who were using Orvibo’s smart home devices. The data included email addresses, passwords, user names, family names and addresses.
  • Dream Market Breach – 617m online account details stolen from 16 hacked websites, including MyFitnessPal (151m). Data stolen included user names, passwords and email addresses.
  • Canva – 139m records stolen, names, user names, passwords, email addresses and location.
  • Capital One – 106m records hacked with names, addresses, credit scores, email addresses, dates of birth and more stolen.
  • Words with Friends – 218m records stolen, including names, email addresses, passwords, phone numbers and, where linked, Facebook ID info

However, these are just some of the ones that hit the headlines. Thousands don’t,  particularly attacks on smaller businesses. Research indicates that nearly 70% of SME’s experience cyber attacks (Ponemon State of SMB Cyber Security 2018) but why SMEs?

I talk to many people who believe their businesses are too small to have anything of value to the hackers. However, the truth is that they are too small to have a dedicated cyber security officer/specialist and so are easy targets.

Let’s take websites – most businesses use WordPress – over 1/3rd of websites use it. There’s nothing wrong with WordPress but, as the world’s most popular web development tool, it is also the hackers main target. (A bit like the way Windows is targeted compared to Apple’s operating system – its all in the number of targets)

WordPress is pretty secure and there are Plugins to make it more so BUT you have to keep everything up to date. Keep WordPress up to date, keep your plugins updated too because if you don’t you might be leaving holes in your security for the bad guys to exploit. 

But why would they?

  • Small companies are frequently connected to larger organisations and they might be a way in
  • Hacked systems can store illegal material
  • Hacked systems can be used in attacks on other websites (DDoS)
  • Hacked systems can host Malware
  • Hacked systems could provide access to valuable Intellectual Property
  • Hacked systems could provide easy access to other valuable data

Malware

Safer Internet DayImagine you have a reasonably popular website. Hackers will look to gain access to your site and plant malware on it that will automatically download (and install) itself on the computers of everyone who visits your website. The malware could allow the hackers to record the keystrokes of infected machines, could enable the hackers to take remote control of infected machines or turn them in to storage depots for illegal material.

Imagine how your reputation will suffer when this comes to light. 

  1. Keystroke recorders
    A keystroke recorder does what it says on the tin, it records every single keystroke made on a keyboard and secretly transmits it to a malicious 3rd party. This could be bank/card details, online shopping details, log-in user names and passwords, and much more
  2. Remote Control – DDoS (Distributed Denial of Service Attack)
    With the ability to remotely control your PC, and hundreds or thousands of others, malicious 3rd parties can “take down” target websites simply by overwhelming them with more web traffic than the website can cope with. Remember what happens to the Glastonbury website when the tickets are released – although not malicious the number of people desperate to get their tickets tend to bring the website to its knees as soon as tickets are made available

    Imagine a bookmakers website going off line a week before a major betting event. They’d be contacted by the Cyber Criminals who will admit responsibility. The bookmakers will then be told to “pay up” or their website will be blocked again, much closer to “big day” and prevent bets being placed.
  3. Illegal data storage
    Imagine the scene. There you are working in your office and there’s a battering ram through the door followed by police storming in with a warrant to take ALL of your computing devices. Your business will grind to a halt but why have you been targeted? Simples, as the meerkats say – the police have identified one or more of your computers/servers as the source of illegal material. This could be pirated software, music, films or worse. In the worst case scenario this information hits the local (and possibly national media) and your reputation is trashed. And you may not even have been at fault!
  4. GDPR
    Under all of the above scenarios you’ll probably have to report the matter to the Office of the Information Commissioner (ICO) under GDPR. After investigation, If your security and procedures are found wanting then you might be liable for a fine. GDPR states that fines can be up to 4% of your turnover, and that’s no laughing matter

How do I prevent this happening to me

No security system is 100% watertight, there are just too many variables and access points. The closer you get to 100% the more expensive it becomes to close those last few security percentage points. However, like home security, your job is to make sure that your security is as good as it can be so that the bad guys choose an easier target.

Get in touch with a good IT company or Cyber Security company or you could #AskAndy. Drop me an email – andy@enterprise-oms.co.uk or give me a call on 01793 238020 and we can start the ball rolling. I know that I’m not a security consultant but I know quite a bit and can always point you in the direction of a trusted third party if you need more help.



Christmas is coming, don’t let the hackers get fat

Christmas is nearly here, people are beginning the big “wind down” and it would be so easy to let your guard down too.

Andy, checking out websites as part of his work

Well, let me tell you, the hackers and cyber criminals won’t – it anything they’ll be ratcheting up their activity because they know that our minds will be on other things.

You know, things like Christmas parties, gifts, food, television and everything else that’s associated with the season of goodwill.

So, vigilance must remain high, both in the office and when working from home. Keep your eyes open for suspicious looking emails, especially those coming from unexpected quarters, with messages that promise much, such as tax refunds or deliveries of items you don’t remember ordering. Also beware of emails with links to websites that look OK but in reality will do harm.

It’s also a good idea to take a fresh look at your password security. SplashData have just released their ninth annual “Worst Passwords of the Year” list which has been compiled from more than 5m passwords that have ended up on the Dark Web after being purloined by hackers.

Unfortunately, not a lot has changed over previous lists

  1. 123456 (same place as 2018)
  2. 123456789 (up 1 place)
  3. qwerty (a return to the top 5 for this old favourite)
  4. password (slips two places)
  5. 1234567 (up 2)
  6. 12345678 (falls out of the top 5)
  7. 12345 (falls by 2 places)
  8. iloveyou (this perennial is up 2 places from 10 in 2018)
  9. 111111 (yes, people do use this although it’s fallen 3 places from last year)
  10. abc123 (up 7 and breaking in to the top 10)

You can see passwords from 11 to 25 here.

SplashData estimates that at least 1 in 10 people have used at least one of these poor passwords.

Data breaches are inevitable but by using strong, unique passwords for each individual account that you have makes the theft of one password much less of a disaster than if you use the same (or close variant) across all of your accounts.

3 simple tips to make your digital life more secure

  1. Use passphrases (random word combinations) of 12 characters or more with mixed character types
  2. Use a different password for each of your log-ins so if you loose one password you haven’t lost all of the keys to your digital empire
  3. Use a password manager to secure your digital assets, to generate random password combinations, store them securely and make them available across all of your devices

And PLEASE, if this applies to to you – STOP USING PASSWORD or 12345678 and use one of these instead

Top Password Managers (in no particular order)

Have a great Christmas, a happy new year and I look forward to communicating with you in the new year. If you need any help, please, just ask. You can reach me by phone – 01793 238020 – email – andy@enterprise-oms.co.uk or just hunt me down on Social Media.

However, I hope to enjoy Christmas too so may be slower than normal in responding to your requests. I’ll be back in the office on January 2nd.