Although people seem to use the terms WWW and Internet interchangeably, the two are actually very different beasts
There is a belief that the Internet came about through military research. The US government needed to find a way to send the “launch” message to ICBM silos in the event of the telephone network being disabled.
Although the US military contributed to the formation of the internet it was a lot more than this, and was mainly in the academic domain.
In the early 60s various projects in the US, UK and France had the aim of building, and interconnecting, computer networks, particularly the Super Computers of the day, for data sharing and data transmission.
In the early 80s the American National Science Foundation funded a number of supercomputers at several US universities, provided interconnectivity between them and also built a network that allowed by other academic institutions for research. This marked the beginning of the internet.
The first Internet Service Providers emerged in the USA & Australia in 1989 and in 1990 a small number of commercial entities in the USA were provided with private connections to this network. Connectivity increased rapidly, and the Internet as we know it, was born.
The Internet is the structure along which data travels when going from A to B and can be likened to a road network. And, like a road network, there are some routes that are faster than others and even the fast routes suffer from occasional issues and blockages which slows things down.
The World Wide Web
In 1989-90 research at CERN, in Switzerland, by British computer scientist, Tim Berners Lee (now Sir Tim) saw the development of a technology that linked hypertext documents in to an information system which was then accessible from any node (connection) on the network. Sir Tim released his research in tot the world and allowed it to be used without any license fees and this allowed it to become the defacto document standard for the world wide web. This is why all web addresses start with HTTP, it defines the protocol to be used to transmit documents, Hypertext Transmission Protocol although we are now more familiar with HTTPS where the S adds Secure.
Basically, the Internet is the structure along which the data travels (the road system mentioned in the previous section) whilst the World Wide Web is the data that travels across that network, like traffic on a road.
If you need any help with your presence on the World Wide Web, from your website through Search Engien Optimisation (SEO), Advertising or anything else I’ll be more than happy to have a free chat to see how/where I can help your business. All you have to do is call me on 01793 238020, email firstname.lastname@example.org or just search Chief SEO Officer.
And now, the time has come to replace my trusty Dell Chromebook. It has lasted 6 years (longer than nay other laptop that I have had) but it’s time has come. Battery life has fallen to about 2-3 hours…..not bad for a Windows device but the fall from the 9 hours that I had gotten used to was gradual but, eventually, it’s not no longer sufficient. Yes, I can easily swap the battery but there are other, more serious issues.
The screen resolution is limiting the amount that I can view on the screen, hampering my productivity but the real kicker is an impending mechanical failure. At least once a day the cooling fan makes a horrible, graunch as it starts up. I need a reliable device and my worry is that the cooling is facing impending death – leaving me with a useless device.
And, last but not least, Covid has impacted my thoughts. If I am forced to work from home. Until now I have been lucky enough to be able to continue working from my office but who knows how the new year is going to pan out. So I need a device that I can use to access the full range of software that I use on a day to basis, and that means Windows. Yes, I can tweak images using a Chromebook but full image creation, deep editing and more is beyond their capabilities and so, with reluctance, a Windows device is, once again, a must.
My choice came about through a detailed selection process that encompassed
Processor type (cores, thread, performance and cache)
Hard drive – had to be SSD for performance. Not overly concerned by size – I have sufficient external drives and cloud storage to negate any issues called by a lack of on-device storage
RAM – installed RAM. Yes, upgrades are normally available but add to device cost and time taken to source memory
Screen size and resolution – small enough to be relatively portable, large enough to be effective and with a resolution that allows a decent level of productivity. This latter need removed all the cheap laptops from my “wish list”
Battery life – 4-5 hours would be great
Cost conscious – I didn’t want to pay more than £500
Not made by a Chinese controlled company. The Huawei laptops looked great. Thin, light, great screens, plenty of performance and real lookers……but they are Chinese and I just couldn’t bring myself to support the Chinese regime.
After a lot of research, I found a great deal on a Dell that met all of my requirements. Yes, it’s made in China but not by a Chinese controlled company. Yes, it was built to order so I had to wait 3 weeks for it to be manufactured and shipped, but my ned wasn’t urgent so I was happy to wait.
And the deal was genuinely good.
So my Dell Chromebook as been put to one side, it will function as an excellent 2nd screen if I need it, and the Dell Inspiron takes over
When I started using the internet to access the world wide web, back in the early 90s I had a 14″ monitor with a 640×480 resolution. That’s 640 pixels (dots) wide and 480 pixels high, smartphones did not exist and connection was made via a modem (US Robotics) and a dial-up (phone line) connection.
Then I started working for an IT company and moved up to a 15″ screen with a 800×600 resolution and could get more on my screen. I was really excited when I moved to a 17″ screen with a 1024×768 resolution. Not only could I be more productive but we moved to an ISDN (digital connection) and the world was a better place.
Although I had been using a smartphone for a while (I am a bit of a geek) the adoption of a phone with a screen really took off in 2007, when after 2 years of development, Steve Jobs announced the very first iPhone.
This introduced a problem for web designers and developers. Screen resolution was 420 x 480 and sites developed for traditional monitors tended to not work very well on Smartphone screens. Monitors were wider than they they were taller – SmartPhones were taller than they were wider and so a lot of horizontal scrolling was required. And this was just horrible.
As a consequence, web developers started to design mobile only websites. A bit of code on the home page would identify whether the site was being visited by a desktop (or laptop) PC or by a mobile device and the visitor would be seamlessly forwarded to the relevant site. The mobile site would commonly be identified by an m. so the regular site would be www.website.com and the mobile version would be m.website.com.
However, this meant that web developers had to build two different sites, which took time and money so wasn’t an ideal solution.
By 2008 work was well underway developing a technology that would overcome this and allow a single site to be developed. One that would automatically change its size depending on the device being used to access it. Initially these were called by a variety of names, “flexible”, “fluid”, “elastic” and “liquid” being the main terms used. In May 2010 the word “responsive” was used for the first time, by 2012 “Responsive” was #2 in Top web Design Trends by .Net magazine and 2013 became the Year of Responsive Web Design according to Mashable. In the same year Google announced that it was going to reward responsive designs with improved rankings and the flood gates opened.
By 2014 mobile web access exceeded desktop access for the first time and in 2019 Google switched focus from desktop first when evaluating websites to taking a mobile first approach.
Now, barely a website is built unless it’s “responsive” but this brings it’s own set of problems.
In my experience, most companies who request a Responsive site rarely take a detailed look as to how quickly the responsive site loads, how it looks and how easy it is to use. They quickly check on their phones and, provided the site looks OK, they accept the design they have been given.
And that’s where the problems start. It’s very easy to build a Responsive website, especially in WordPress, and even easier to make it slow to load (remember, you have less than 3 seconds to get your site open and just 2/10ths of a second for the visitor to understand what’s on offer)
Lots of sites still use carousels, those scrolling images that feature at the top of web pages (you can read about my dislike of carousels here). This means that all carousel images have to load first and the worst responsive sites with a carousel simply display all the carousel images, stacked one above the other.
Although people can scroll easily on a phone, they have to understand what they are scrolling for and a lot of people simply won’t bother, especially when faced with 2 or more images.
How good is your website when viewed on a smartphone?
How do you know that people don’t like the Responsive version of your website? It simple, log in to your Google Analytics account and look at the initial “quality” metrics for the three device types, desktop/laptop, mobile and tablet.
Three Quality Metrics
For a quick site performance overview I always look at the average length of each visit to a website, at the average number of pages per visit and the Bounce Rate – the number of visitors who reach your website but leave without clicking on anything. By navigating in Google Analytics to Audience/Mobile/Overview you’ll see a chart, similar to the one below,
Remember my simple Bounce Rate scale 0 – 20% = Excellent (and very rare) 21% – 50% = Average +51% – Investigate
In the above example you can see where the problem lies, Desktop and Tablet Bounce Rates are comfortable, around the 40% mark whereas visits from Mobile devices have a Bounce Rate of nearly 64%. That means that 2/3rds of ALL visits from users using their phones leave without doing anything. Totally wasted opportunity and even if the company increases it’s marketing to attract more visits, this will only continue unless action is taken.
What should the site owner be doing
It’s really simple.
You need to fully understand the goal of your website. I know that sounds simplistic but so many people have a website because they feel they need one but don’t really have any specific goals.
Your site should have clear goals and it should be immediately obvious what those goals are. Do you want visitor to your website to
Place an order
Subscribe to a newsletter
Make contact to ask a question
Now all you have to do is open your site on your phone and take a good look. How fast does the site open? How quickly can it be used? How obvious is the primary goal? How easy is it for a visitor to carry out the primary goal.
Make notes about the performance and have a conversation with your web designer to sort everything out and if you need help, you can always get in touch for a chat (no cost, no obligation) or you can leap straight in and book a website review – Saving £50 in my autumn 2020 Special Offer.
I can provide advice, help, and support. Just give me a call on 01793 238020 or email email@example.com and we’ll take it from there
For years, technologists have been promoting digital transformation, using technology to communicate rather than having to attend endless, often pointless, meetings. Corona virus, lock-down and working from home has really pushed many businesses to take a fresh look at the options available to them.
Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new.
There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too. It also means we get to spend more time with our families.
There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft Teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.
Video Conference Options
The key features that I look for include
Maximum permitted meeting length
Screen sharing – so that I can share presentations etc.
Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
What services do the free accounts NOT have?
As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.
To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,
Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.
The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.
If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (firstname.lastname@example.org) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well
The “Dark Web” has been in the press frequently over the past couple of years, associated with tales of hacking, the sale of personal information, credit card data, drugs, weapons and other illicit items. However, there’s been very little by way of explanation as to what the dark web is and how you go there and this item looks to answer that, purely for research purposes of course.
A number of news stories have also referred to the “Deep Web” which has lead to a degree of confusion, as if the media consider the two to be interchangeable.
So, just to clear up any confusion here’s an explanation of the differences between the Deep and the Dark Web.
Let’s start at the top
The “Surface Web” is the web we all know and love, the websites we visit and the sites/pages that we find using Google/Bing/Yahoo and other search engines. And there’s the key, it’s only the parts of the internet that the search engines know about.
Just visit any website and click a few links, you’ll be doing the same thing that the search engines do, visiting websites and following links to find pages that they can present to you when you’re looking for things.
What is The Deep Web
Simply put, the Deep Web is just the area of the internet that is beyond the reach of the major search engines.
As an example, just go to www.britishairways.comand try to find a holiday to the Nautic Hotel between 7th and 14th October in Mallorca without using the search facilities.
It’s not that easy, in fact it you might find it confusing/difficult/impossible. You’re not alone, the search engines do to because they can’t get much further down than the first 3-4 layers. At least this is getting better because Google, Bing and the like are always looking to improve the way they manage such challenges but it’s still a struggle for them.
Websites can use code, called robots.txt, to actually block the search engines from certain pages so that they are difficult to find, deliberately. Websites with members only pages may choose to do this, for example.
As you can see, the Deep Web is neither illicit nor scary, it’s just out of reach of the major search engines.
What is the Dark Web
This is where things get really interesting. The Dark Web is a small portion of the web that is intentionally hidden and encrypted and which cannot be accessed through your typical web browser.
To access the Dark Web you need a specialised web browser that enables you to tap into the the TOR network. TOR, short for ‘The Onion Router’, so called because it uses many layers to both encrypt the data that moves around and to make it almost impossible for the authorities to trace internet activity back to a particular user and location. Great for security and anonymity which is why TOR was originally designed by US Intelligence agencies to enable American spies to securely communicate with their parent organisation and not reveal their location and identity.
The code was officially released to the public in 2004, and it’s still used by human rights groups and the like in repressive and unsafe countries to communicate with the outside world, but like almost everything it has also been subverted by those with criminal tendencies and put to a darker use.
You might recall that a couple of years ago the media was full of stories about a Dark Web website called Silk Road. This was like an eBay for criminals, a place where you could buy illegal items such as drugs & weapons and engage criminals to carry out illegal activities on your behalf, hacking for example.
The Silk Road was eventually closed down by the authorities but similar sites still exist if you know where to look and how to access them.
The first step is to download the TOR software, it’s free and pretty easy to find. However there’s no Dark Web version of Google – you have to know your way around if you want to find the illegal stuff – I don’t and wouldn’t broadcast it even if I did know.
I may not be able to help with your journey to the Dark Web but if your Surface Web needs improving or your Deep Web needs surfacing to make it easy to find, then get in touch, email@example.com or give me a call- 01793 238020 and I’ll dive in and see what I can do.
In July 2014 I bought a new laptop. It wasn’t a Windows device, nor an Apple Macbook- it was a Chromebook.
Having been a business/power user of Windows since the mid-90s it was a major leap. Although it was less of a leap than it might seem because I still kept my main PC in the office for most of my work, my laptop being used for working away from the office, making presentations, delivering coaching and use at home.
So, as the end of 2018 approaches, and my Chromebook is 4.5 years old – how has it been?
Real life with a Chromebook
Well, 1st off, it’s the longest time I’ve ever kept a laptop.
From a software perspective, it’s totally up to date, still receiving automatic updates from Google central and, what’s more, unlike every one of my previous Windows laptops, performance has not fallen off.
I can still open more than 10 tabs in my browser without any slowing down. I can access all of the Google Docs suite for word-processing, spreadsheeting and presenting, I can use Office 365 in the cloud for MS Word, Excel and PowerPoint, still read the news, play a few games and do whatever I need to do.
The only thing that has slipped is battery life. I reckon it’s down to about 4.5 to 5 hours now so I cant go a full day any more. However, that’s a battery issue, endemic to all devices and a simple battery swap would soon restore the status quo
Do I need a new laptop yet?
Would I like a new laptop?
Of course, I’m a techie and a geek and we thrive on new stuff but it’s not a priority.
When it comes to a change, what would I do?
Now, that’s a tough question. I still use Windows in the office and still have a need to work when out and about so nothing has changed in that respect. There are many more lightweight Windows laptops around with long battery lives but to get any decent performance the price is still too high. Way beyond any value that I would obtain so, when it’s time it’ll be another Chromebook although I would go for one with a higher resolution screen. And that’s it – that’s all that I’d ask for.
And if you need any help with technology, websites, SEO or marketing all you have to do is pick up the phone and give me a call on 01793 238020 or send firstname.lastname@example.org an email for a free, zero obligation chat about your needs.
Brexit was always going to have problems and issues for businesses but none expected it to have an impact on business domain names.
Well, until Easter 2018 anyway, which was when a major problem for businesses was announced in well known and respected technology news site, The Register.
You probably chose your .EU domain for a really good reason, you want the world to know that either you are an EU-based business or your market is the EU, for example.
Brexit and the .EU domain
However, as a result of Brexit, the EU has announced that all .EU domains registered by UK businesses (and individuals) will be revoked on B-Day (Brexit Day) 31st March 2018
What this means is that if you are one of the 300,000 UK organisations or individuals who has registered a .EU domain you might well see your website disappear overnight.
Obviously, continental domain registrars may well take advantage of this, offering to take on your domain and “fix” the problem for a (presumably large) fee, but that also has issues. The European Commission has hinted it is unhappy with that arrangement too; they will no longer allow you to own an .eu domain (that’s their whole point), so you are putting yourself at some commercial risk (similar to not owning IP in any products you make), and the EU is legally bound to prefer “the good of the EU” in any contractual dispute. Thankfully though, there are alternatives:
What’s in a (domain) name?
It’s not just your web site that could be affected, your email system, security certificates for encryption and e-commerce, and possibly even remote access to company assets for sales staff might be impacted too.
It will vary, obviously, depending on how you are set up, but checking this now is very sensible.
Perhaps the best approach is to do two things
Immediately register a suitable .UK domain, and
Point your .EU web traffic to it as soon as possible.
You have a choice of .uk domain name, and you can still represent your EU connection in it, if that’s crucial. For example,
might change to,
We realise this isn’t ideal, but the second name is safe as it can’t be affected by any disruption the EU Commission might cause. You would have normal rights to the name, under English law, and, if it’s done right, there’s almost a whole year for your clients to get used to your new URL. Thus the risk is minimised, and it becomes one aspect of Brexit that can’t hurt you further commercially.
If this change goes ahead—and this is much more likely than unlikely in our opinion—you have less than a year for clients to become used to the change. This isn’t something to hesitate over: the implication is that no redirection will be possible after 31st March 2019, so at that point your site will simply vanish off the internet. People may even think you’ve gone bust!
Right now, you have enough time for this NOT to become an expensive issue. The longer you leave this one, the more electronic business disruption is likely to cost you come Brexit day.
If you have a .eu domain and you are worried, please get in touch: 01793 238020 email@example.com, the fixes are mostly straightforward and inexpensive to implement (without disruption, if you act quickly enough).
Almost every week I am approached by clients who need their site to be found higher up in the Google Search Results Pages (SERPs). Quite often they have been approached by (or have approached) consultants offering to this but have baulked at the fees.
Now, I know that the fundamentals are pretty easy to achieve if you have the knowledge, experience, inclination and time but many small businesses rarely have any of these and yet many still believe that good search engine optimisation [SEO] can be delivered quickly and cheaply.
Is this possible and what’s the real value of good SEO?
Let’s take a look at the numbers. In the UK about 85% of the population use the internet. With a population of 65.64m (Worldometers) and this equates to around 56m individuals who are online. Of these, 80% use search engines to find what they are looking for, that’s about 45m people and at least 95% of them use Google as their search engine of choice, 42.75m people.
Now, let me ask the question “how much is it worth to expose your brand to a potential audience of this size?”
Lets look at TV first. There is the cost associated with the production of the advert, script writing, casting, production, filming and editing.
According to the Televisual magazine, the average cost of producing a 30 second advert for TV is around £201,000.
Then there is the cost of your slot. This will vary based on a number of factors
your target channel
whether you want a regional or national ad
the time of day, the product to be advertised
the show (s) that are on either side of the ad break targeted
So, putting your ad on screen at peak viewing, 9pm, is going to cost much much more than a slot at 2am when the audiences will be far lower
As a very rough guide, an evening slot on ITV will cost around between £60,000 and £75,000 and this is likely to reach between 5m and 9m viewers depending on the popularity of the show.
However if you want your ad to go during something like the X-Factor then a 30 second slot cost will set you back a cool £200,000.
Radio and Print Advertising
So, you may look at radio or the print media, both of which have lower costs (production and media costs) but also have significantly lower audience figures.
In all of these cases, the costs will be for a one-off and most people with any experience of advertising know that one-off adverts simply do not work, so you have to pay for a campaign.
All of a sudden fees quoted by Search Engine Optimisers actually begin to actually look like pretty good value for money bearing in mind that if they succeed your site will be in front of the largest possible audience 24 hours a day and 7 days a week.
What’s next and a Shameless Plug
Are you happy with the place your site has reached in Google? If not, get in touch today – call me on 01793 238020 or drop me an email to firstname.lastname@example.org
My SEO rates start at £150.00 + VAT per month, peanuts compared to TV, radio and most forms of print advertising.
“OK Google”, “Siri”, “Alexa”, “Cortana” and “Bixby” are all commands that wake devices up and prime them to expect a voice command.
The reality is that your Android Phone, Google Home, Windows 10/X-Box, Apple iDevice, Samsung Galaxy and Amazon Echo are always listening, it’s just the command that alerts them that an instruction is incoming.
And because phone keyboards are harder to use than those of their desktop/laptop cousins more and more people turning to voice control and voice search purely for ease and convenience.
As a consequence, it’s vitally important that you understand what you need to do to make sure that your site is easy to find – even when the search is through voice recognition.
Voice Search and Artificial Intelligence
Google, in particular, is using artificial intelligence to better understand our spoken instructions and to encourage more conversational searches, such as “Where can I get my Jeep serviced” rather than a more traditional desktop search “Jeep servicing Bristol”.
According to Google, 20% of searches on Android devices are now voice searches and the number of searches continues to increase as users realise that voice recognition accuracy is improving all the time. According to KPCB Internet trends 2016 Report, the accuracy of voice recognition now exceeds 92%
Searching for local businesses
A lot of people use voice to search for local businesses, “where’s the best Pizza restaurant in Bristol” for example so, if you sell pizza in Bristol you need to ensure that your pages are optimised for “Best pizza restaurant in Bristol” and written in “natural language” (written in a similar way to the way you’d speak) which really helps with voice search results.
Optimising for Voice Search
With traditional SEO, you’d have researched the words that people were typing when looking for your products or services and built your site optimisation around those. Now you have to get your head around the types of question that they might ask, just as if they were asking their friends, family or colleagues, as demonstrated in the above example about Pizza restaurants.
One way to start addressing this issue is to consider a dedicated Q&A page where you can pose these questions and add your answers – remembering to keep them more conversational than you’d perhaps feature elsewhere.
The pages that you have optimised for voice in this way need to feature in your Site-Map so that Google and Bing can easily find, and index, them. You do have a sitemap (sitemap.xml) don’t you?
You should even look to include microdata, schema, rich snippets and so on because these little pieces of code give the search engines even more information about your business.
You’ll also need to ensure that your listings on Google My Business and Bing Places for Business is up-to date and accurate because that’s where Google and Cortana will look for the location-specific search results. You should also check out the other business directories that have your business listed, Yell, Thomson, Yelp etc and make sure that your address details are correct. This simply ensures that there’s no ambiguity about the right address for your business.
Responsive Website Design
Don’t forget that because most voice searches are conducted on a mobile device, you MUST have a mobile-friendly site because if your site isn’t mobile-friendly (Responsive) then Google won’t direct people to you. You can use this free Google tool to check the mobile friendliness of your website.
What should I do now?
If you need further help with your site, SEO for voice search, making your site mobile friendly or anything else related to your website then you should give me a call on 01793 238020 or drop me an email – email@example.com
And Finally, a bit of fun
If you use Google voice search and make an animal related enquiry, try adding “fun facts” to the end of your search to learn something about the animal you have been searching on.
The most well known type of beacon is probably the Belisha, the orange ball, containing a flashing light mounted on a striped pole and drawing attention to a zebra crossing.
Well, there’s a new type of beacon in town – the Bluetooth Beacon and businesses can use them in interesting and exciting ways.
What is a Bluetooth Beacon?
Basically, a Bluetooth Beacon is a low energy device (using button batteries that last for up to a year), that can be fixed almost anywhere and which transmits data and/or information to nearby portable electronic devices within 40-100 mtrs. Mobile phones and tablets in other words.
Major retail stores are starting to use Beacons to track customers as they move through the store. The Beacon can push marketing messages as customers get within range of relevant displays. Your iPhone may use a beacon to determine what section of a grocery store you’re in, see if anything on your shopping list is in that area, so you don’t forget it, and even push a discount voucher to encourage you to buy a particular brand.
Your Android phone could use a beacon to show on a map where you are and provide directions to where you want to go – in your language.
It’s not just for retail outlets though. If you are in business to business you could use a Beacon to push a message out to visitors offering a subscription to your newsletter or encourage a visitor to install your App. Museums could use Beacons to trigger pictures, audio tracks or videos as you walk past particular displays and exhibits.
You can even use Beacons to provide keyless access, your phone could use a beacon in your car to know it’s your vehicle and send an unlock signal to it, for example.
How do you use a Bluetooth Beacon
The first thing you need to do is decide what you are looking to achieve. You could
Push deals and offers
Encourage Newsletter Subscriptions
Drive engagement at events and shows
Help blind people explore locations
Push visitor information
Use is only limited by your imagination!
At a trade show, for example – simply place your Beacon on your stand and push your message to any attendee who comes within range of your Beacon.
What’s the likely cost
Beacons can be pretty inexpensive – the Avvel X Beacon (left) for example –
runs off a CR2477 button cell which lasts for up to 30 months,
has a range up to 100m,
is easily programmable
42mm square and 13.4mm thick
From £20.00 + VAT
The Next Step
Well, I’ve just ordered one of the Avvel X Beacons to see how it works and what can be done and as soon as I’ve learned how to get the most from it, I’ll post an update here.
In the meantime, if you need any help – get in touch. Give me a call on 01793 238020 or drop me a line, firstname.lastname@example.org
Beacons just send out information, they don’t know who you are, don’t connect to your device, can’t harvest mobile phone numbers and don’t steal any data
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