10 Things to Focus on for your SEO in 2024

Business woman working on her SEO at a laptop. AI Generated image

One thing that you can be sure of, when it comes to the world of SEO, is that 2024 will be different to 2023 and 2023 was different to 2022. And that’s just down to the way that Google, Bing, Yahoo etc work. They are all looking at the ways we use Search Engines and changing things up to make sure that they deliver the websites we are looking for.

So, without further ado, here are the Top 10 things you should be paying attention to to give your SEO a boost in 2024.

  1. Understand Core Web Vitals: Google’s Core Web Vitals are a set of metrics that measure the user experience of a website. These metrics include loading speed, interactivity, and visual stability. If your website doesn’t open quickly (in under 3 seconds) and people can’t understand what you do almost instantly, then your website won’t be generating many leads and opportunities.

  2. Optimize for Google Passage Ranking: To think that Google only looks at web pages is so 2022.

    Google’s Passage Ranking algorithm is designed to identify and rank individual passages of text within a web page. Google will look at the paragraphs and individual sentences on a page and will rank a page based on a single line, or paragraph, if it thinks that content is relevant.

  3. Focus on Featured Snippets: Featured snippets are the highlighted search results that appear at the top of Google’s search engine results page (SERP). Google can (and does) display parts of a web page if they answer specific queries in Google Search.

     A Google Featured Snippet

  4. Learn the E-E-A-T Principle: E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. To support your website, and help Google understand your business and how good your business is, you need to demonstrate your E.E.A.T in your content.

    If you demonstrate E.E.A.T and your website becomes an authoritative go-to source for a topic (an individual content creator or a website) this demonstrates a very high level of E-E-A-T. For example, a content creator with years’ of first-hand experience in a topic where this is more important than formal expertise demonstrates a very high level of E-E-A-T.

  5. Support Multiple Long-Tail Keyword Phrases: Long-tail keywords are longer and more specific keyword phrases that users are more likely to search for. Although using Long Tail Keywords won’t be as exciting as working on really popular keywords/phrases there will be much less competition which makes it easier to rank for them, ultimately leading to more visits to your website.

    As an example, “SEO” is a high focus, popular keyword with millions of results which makes it extremely competitive and very hard to get a Page 1 placement for. However, “SEO specialist in Wiltshire” has much less competition, making it easier to rank for. It also means that people searching for an SEO specialist in Wiltshire who find, and visit, a website that meets their search criteria will be a far warmer lead.

  6. Create New Content: How does a Search Engine tell that you are still in business? By regularly posting high quality content, that’s how. Not only that but you can focus your new content on specific issues to support your E.E.A.T. AND to focus on particular areas that need SEO support. Just make sure that it’s informative and relevant to your target audience.

  7. Update Old Content: Updating old content is just as important as creating new content. Revisit existing content and bring it up to date to maintain its relevance for your target audience.

  8. Understand the Importance of Local SEO: If your target market is local to your business then you need to focus on Local SEO. This will help Google understand Where you work so that people in your target area can easily find your business. Your free Google Business Profile (FKA Google My Business) is a powerful way to communicate the areas you cover.

  9. Focus on User Experience (UX) Optimization: Understand HOW people are navigating through your website and how people are actually using your website. This is called User Experience (UX) and optimising UX is a surefire way of keeping your audience engaged and encourages the actions that you want visitors to take. Contact, Subscribe, Download, Buy etc. And keeping visitors on your website for more time also supports your SEO because Google knows whether people love, or gate, your site.

  10. Zero-Click Searches Take Over Popularity: A Zero-click search is any result that answers your question without you having to actually click to visit a website. (See Featured Snippets as an Example) It is expected that zero-click searches will become even more popular so you should take this trend in to account when designing, or redesigning your website.

I hope this list is helpful and if you need help with your SEO then please, don’t hesitate to get in touch. Call me on 01793 238020, email andy@enterprise-oms.co.uk or just search Chief SEO Officer for a free chat about your business, your website and your SEO.

10 Golden Rules of Website Design

10 Golden Rules of Website Design

Key question – Who is your website for?

If you answered that it’s for your customers then go to the top of the class because all too frequently I work with websites that either have little or no focus or are simply flights of fancy for the chief executives or business owners.

The key to having a successful website is understanding what it is that your customers need to enable them to open communications, leading (hopefully) to business transactions.

I built my first commercial website in 1995 and have watched website design develop and evolve, with new technologies, user behaviours, and design trends shaping the way we create digital experiences.

Some of these new ideas have been great and have moved the design principles forward whilst many (such as scrolling images, aka scrollers, aka image carousels have seriously held good design back. Here’s my thoughts on Image Carousels.

Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals.

You do know what your goals for your website are, don’t you?

1/ Start with a clear purpose. 
As the old saying goes, “if you don’t know where you are going, how will you know when you’ve arrived?”

What do you want your website to achieve? Do you want to generate leads, sell products, or simply provide information?

Once you know your purpose, you can start to design a website that will help you achieve it. Think about the information your customers need. Group the pages together into topic/subject/project families to make it easy for customers to find the information they need. This also helps the search engines understand how your services/products sit together.


2/ Speed.
Make your website load quickly, you have no more than 3 seconds before visitors start to lose patience and return to the search engine they came from. The faster your site, the happier your visitors will be. No one wants to wait for a website to load, so make sure yours is optimised for speed. This means using small file sizes for images and videos, and minifying CSS and JavaScript code. Use the Google Speed Tool to test the speed of your website. The tool also provides hints and tips for improving performance although you might need help with the implementation.


3/ Don’t lose sight of your website’s target.
It’s very easy to do as you get deeper in to content creation. You hit your stride talking about the things you love but customers don’t need to know everything, they need to know how your products/services will make their lives better.

They want to know the benefits, what they will get out of engaging with you, not a list of the “things” you do, no matter how exciting you find it. There’s a well worn phrase that covers this, “Sell the Sizzle, not the Steak” because it’s the sizzle, the sound of hot steak, the smell of the hot steak that sets their imagination running. You can read more about this here.

Keep your audience in mind. Who are you designing your website for? What are their needs and interests? Make sure your website is easy to use and navigate, and that the content is relevant to your audience.


3/ Design
Use a clear and consistent design. Your website should have a consistent look and feel throughout, from the colours and fonts to the layout and typography. This will help your customers understand that they are still on your site, no matter how deep they get. It will help them find their way around, create a sense of visual harmony and make your website more user-friendly.


4/ Images
The Chinese reckon than 1 image is worth 1,000 words. Not only do pictures communicate concepts and ideas far faster than words they can be immediately assimilated. Pictures, used properly, also break your content up and make a page look more appealing and easier to read.

Use high-quality images and videos, preferably ones that you have taken (or had taken for you) rather than stock images that can be seen on hundreds of similar websites. 

The use of Images supports and boosts your SEO (with properly named files and effective Alt Tags) whilst videos have to be optimised in their own right for optimum “findability”. Make sure your images are high-resolution and your videos are clear and engaging. And remember, YouTube is the 2nd most searched sit on the web.


5/ Think Mobile
Over 1/2 of the visits to your website are likely to come from a mobile device, check Google Analytics data for your own website. The higher the percentage, the more you need to focus on the mobile experience ensuring your website is optimised for mobile devices. This means using a responsive design that will adjust to the size of the screen.

Don’t take it on trust from your web developer that your website “works on mobile”. It might be OK but check it yourself, or better yet, ask somebody who hasn’t been involved in the development of the site to check it out – from a customers perspective.

And Google will look at the mobile version of your website first, so a mobile focus also helps your SEO.


7/ Keep it simple.
Your website’s navigation should be easy to understand and use. Make sure your main menu is clear and concise, and that your submenus are organized in a logical way. Steer clear of using jargon in your navigation. You might know what it means but potential customers may not.

Ensure similar products and services are in groups (or families) and make sure they link to each other. This helps visitors and Google. If you have a lot of pages then use a Post-It note per page and use them to help with organisation by grouping relevant ones together.


8/ Calls to Action

Cover of Don't Make Me think by Steve Krug

Don’t leave your customers to guess what you want them to do. In his book, “Don’t make me think” by expert Steve Krug, Steve has condensed his knowledge in to the title. If a visitor to your site has to think “what’s the next step?” or “what do they want me to do now?” then you’ve already lost them. Your page has to do all the hard work, you can’t see customer’s body language and you can’t hear interest in the tone of their voice when on the phone.

To overcome this you need to use clear calls to action. Tell your visitors what you want them to do, whether it’s signing up for your email list, making a purchase, or calling you for more information. Your calls to action should be clear, concise, and easy to find.


9/ Use effective SEO. 
Search engine optimisation (SEO) is the process of making your website more visible in search engine results pages (SERPs). There are a number of things you can do to improve your website’s SEO, such as using relevant keywords and phrases, creating high-quality content, and building backlinks.

The starting point is understanding the words and phrases your customers are likely to use when looking for what it is you do. Then you need to embed those words and phrases in your website in the places that the search engines examine.


10/ Test and iterate. 
Once your website is up and running, don’t just sit back and wait for visitors to come. Test and iterate your website regularly to see what’s working and what’s not. This will help you improve your website over time and make it more successful.

These are just a few of the golden rules of website design for 2023. By following these principles, you can create a website that is both beautiful and functional, and that will help you achieve your business goals.


In addition to these 10 golden rules, there are a few other trends that are important to keep in mind when designing websites in 2023. These include:

  • The rise of voice search: More and more people are using voice search to find information online. This means that your website should be optimized for voice search, using clear and concise language that is easy for people to understand.
  • The importance of video: Video is becoming increasingly popular online, and it’s a great way to engage visitors and communicate your message. Make sure your website includes high-quality videos that are relevant to your content.
  • The focus on user experience (UX): User experience (UX) is more important than ever before. Your website should be easy to use and navigate, and it should provide a positive user experience.

By following these trends and principles, you can create a website that is both effective and visually appealing. This will help you attract more visitors, convert more leads, and grow your business.


What to do next. – This is the call to action for this post.
If you would like an impartial review/evaluation of your website, or are thinking about launching a new site then get in touch and I’ll be only too happy to help.

I can help with your website, your SEO, your Social Media, Email Marketing and much more and I even offer a free consultancy session. You can just drop me an email or just give me a call on 01793 238020 or 07966 547146.

10 Essential Web Analytics Terms You Need to Know

Google Analytics 4 (GA4) graph showing visitor data

Web analytics is the process of collecting, analysing, and interpreting data about website usage. Understanding the data will help you understand how visitors are using your website, and this is information that you can feed back into the design of your website.

To make the most of your website’s data it’s important to understand key terms like bounce rate, conversion rate, and sessions. Google Analytics is the most used by SMEs. Google Analytics 3 provides a lot of information about the way visitors use, interact with and move through a website. However, GA3 is highly reliant on tracking cookies, something that the EU have taken against on privacy grounds. As a result, at the time of writing, Google is in the middle of migrating from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), a migration that is due to be completed by June 2023.

To help you understand the most important GA4 metrics here are 10 essential web analytics terms to get you started.

1/ Users

This is the count of visitors to your website within a specific time frame. The count starts when a visitor enters your website and ends when they leave, or after a period of inactivity, usually 30 minutes. Users numbers are important to understand, although it’s equally important to understand what they do whilst they are on your website and how long they stay on it.

2/ Pageviews

A pageview is a count of the number of times a page on your website has been viewed. This metric is useful in measuring the popularity of your content and determining which pages on your site are the most engaging. Page Views divided by Users gives you an average number of Pages Viewed per visit, To get the full benefit of this metric you need understand what you want people to do whilst they are on your site, and how many pages they have tpo visit to complete that goal. Generally speaking, the higher the average number the better but if you have a small website it’s unlikely to be more than 2 or 3.

3/ New Users

Users is the count of the total of visitors to your website over a given period of time. A “New User” is a person who visits your website for the first time within a specific time frame. New Users are important to measure because this figure counts how many different individuals are visiting your website, which is crucial in determining the success of your marketing efforts.

4/ Engagement Rate

The Engagement Rate records the number of people who actually do something when the visit your website. In GA3 the Bounce rate was the percentage of visitors who left your website after only viewing one page, the Engagement Rate is a more positive view, looking at visitors who do something. Visit another page, watch a video, spend more than 20 seconds on your site etc.

A low Engagement rate can indicate that your website is not meeting the expectations of your visitors, and they are not finding what they are looking for.

5/ Conversion Rate

Conversion rate is the percentage of visitors who complete a specific action on your website, such as filling out a form or making a purchase. This metric is crucial in measuring the effectiveness of your website in achieving its goals. However, to be of value you must understand what it is you want your visitors to do and set the correct Goal in the “Conversions” screen.

6/ User Acquisition

This information helps you to understand how your visitors reached, or found, your website. Is your online advertising working? Are your Social Media campaigns delivering visits to your website? Is your SEO paying off?

The “User Acquisition” menu answers these questions, and more – such as which traffic source delivers the best Engagement Rate.

Core metrics include

  • Direct – Visitors who know your web address, from their “favourites”, from a business card, from a phone conversation etc.
  • Organic Search – Visits that started on a Search Engine, such as Google, Bing, Yahoo, DuckDuckGo etc.
  • Paid – Traffic from Pay-per-Click Ads, such as Google and Bing Ads, Facebook Ads etc.
  • Referral – Visitors that have arrived after clicking on a link on a third party site, such as a directory site
  • Organic Social – Visitors who come from a Social Media platform, from clicking on your profile or something in your Newsfeed not after clicking on an Ad.

7/ Average Engagement Time

Time on site is the average amount of time that a user spends on your website. This metric is important in understanding the engagement level of your visitors and how interested they are in your content. LIke a lot of the metrics here, it does mean that you have to understand your website and website goals. How long does it take to get from the Landing Page to your goal page. For a small site, with just a Home Page and a Contact Page this could be a matter of a few seconds whilst for a larger, eCommerce website for example, it could be several minutes but understanding your website is key to properly understanding the Average Engagement Time.

8/ Landing Page

Google Analytics 4 Graph detailing Landing Page information

Contrary to popular belief, not all Visitors will land on your website’s Home Page. Search Engines will want to provide searchers with a link that is most appropriate to their search, for example. This makes it easier for searchers to find what they are looking for.

A well planned Ads campaign will take people directly to the page or product that most closely relates to their search.

People may also save specific pages in their Favourites.

Understanding Landing Pages and Engagement Rates for Landing Pages will enhance your understanding of the performance of your website.

9/ Tech >Device

Google Analytics 4 circular graph showing visitors by device

These days, Google search takes a Mobile First view, which means it looks at the Mobile version of your website first. However, it’s important to understand how many visitors to your site come from mobile phones, desktops and tablets because this will guide you as to the most important format for your website. For example, if only 5% of visits come from Mobile devices then you need to focus on the Desktop/Laptop version of your website but if more than 30-40% of visits originate from mobiles then you need your prime focus to be on the small screen versions of your website.

10/ Demographics/User Location

Google Analytics 4 data showing visitors by their geographic location

It is important to understand where your visitors live. If you are an exporter you need to know that people in your target markets are finding, and visiting your website and if you only trade in the UK it’s important to ensure that the majority of your Visitors come from the UK. If you receive a lot of visits from territories that you don’t serve it might be that your marketing is being sown in countries that you don’t serve and this is wasted effort and wasted money, especially if you are using paid advertising to attract people to your site.

Conclusion

Understanding these ten essential web analytics terms is crucial in optimizing your website, measuring its effectiveness, and making data-driven decisions. By analysing these metrics, you can gain valuable insights into your website’s performance and can make changes that can lead to increased traffic, engagement, and sales.

I hope this list of terms is helpful and if you need help understanding what Google Analytics is telling you about your website, whether that’s GA3 or GA4 then please, don’t hesitate to get in touch. Call me on 01793 238020, email andy@enterprise-oms.co.uk or just search Chief SEO Officer

Web Safe Fonts

What are Web Safe Fonts? Do you need Web Safe Fonts? What Impact will they have on my website?

Every single internet connected device has, pre-installed, a number of fonts. These are instantly available to web browsers

Which Fonts are Web Safe?

  • Comic Sans
  • Courier
  • New Georgia
  • Times New Roman
  • Verdana
  • Trebuchet
  • MSPalatino
  • Tahoma
  • Arial

These are a mix of “Serif” fonts (those with little “tails” such as Times New Roman and “San Serif” fonts – which don’t have any fancy frills.

Times New Roman is a Serif font, and was designed to look good, on printed paper, It was designed in 1931 for The Times newspaper.

The Aerial font was designed in 1982. It is a license free variation of Helvetica (so free to use) and both were specifically designed with the aim of being easy to read on a computer screen.

2 short sentences, the top one written in Times New Roman and the 2nd one in Arial

When a Web Safe Font is used, the device accessing the website doesn’t have to download any font to open the web page in the browser. This is the fastest way of presenting written content.

Non-Web Safe fonts are great, though. They can add fun, they can add a certain seasonality, they can look like handwriting (Cursive fonts).

They give a web designer access to hundreds, thousands, perhaps millions of individually crafted fonts, which can really enhance the look of a website, when used effectively.

However, before a browser can display a page with a non-Web Safe Font, the browser first has to find where it can download the font from, and then download the font. In this era of speed (needing to open a website in under 3 seconds) this can slow the site down.

Not only that, but if the font can’t be downloaded, the website will default to Times New Roman (typically) and this could make the site look ugly because the page formatting will be out, and it could render the text unreadable because some fonts have to be set to a significantly larger size to be rendered in a readable way on screen

Does your Website need a Winter Website Workout

Woman running over a bridge to get her FREE Website Workout

It’s the new year. Did you make any New Year’s Resolutions? Was one of them to go to the gym to get fitter and lose that Christmas podge?

Well, your website is not dissimilar. Over the years that you’ve had it, it’s hopefully been updated, edited, had new content added and irrelevant content removed. But is it still contiguous?

When was the last time you went through it,

  • Page by page,
  • Link by link to make sure that everything is still working,
  • Word by Word to ensure all the words still send the right message,
  • Image by Image to make sure your pictures are fresh, relevant and up to date,
  • To check that the navigation doesn’t take the visitor to the wrong page – or even worse a 404 error page,
  • To ensure that everything loads in under 3 seconds,
  • Checking that your shopping cart (if you have one) still works,
  • That your shopping cart is easy and logical to use (make a trial process or better still ask somebody unrelated to your business to make a trial purchase)
  • That the whole transaction process still functions as designed
  • And it’s really easy to use on a small screen (mobile)?

Oh, and the SEO is still top-notch, you’re using the right keywords, your Header Tags are using relevant Key Words, your Meta Title and Meta Descriptions are the right length and not duplicated, that your images have SEO relevant file names, all images have Alt-Tags and all images are of an appropriate size. That your content has keywords featured in the top one or two paragraphs but that keywords are not overly repeated. That nothing’s been missed, no stone left unturned, and your links to your Social Media profiles still work.

It’s so easy to take these things for granted, to trust that your developer has done their job but such complacency could lead to a decline in your business because you’ll never find out until it’s too late. Nobody will tell you if they encounter a problem, they’ll just go to their search engine of choice, probably Google, and look for somebody else to service their need.

How do you check your own website

Option One

Get your FREE* Winter Website Workout.

Unlike a lot of website SEO evaluations, mine will be carried out by me, not by a machine, so I’ll come back with a far better evaluation and detailed list of recommendations that you can carry out, that you can pass to your developer or you can ask me to implement. And if you book your *Website Workout by the end of January 2023 you’ll get 100% of the cost back if you choose to let me take on your SEO.

Option Two

Carry out the in-depth Website Workout yourself (but you might slip up if you are overly familiar with your site so getting a third party to do it for you is always the best option

Option Three

Get in touch to talk about other options. I can help with your website, your SEO, your Social Media, Email Marketing and much more and I even offer a free consultancy session, or you can just drop me an email or just give me a call on 01793 238020 or 07966 547146.

Do you need a VPN? Do you know what a VPN is?

There’s increasing talk in the media, and in advertising, of VPNs as an apparent cure to all your security woes and as a potential money saver. But what is a VPN and do you actually need one?

What is a VPN and how does it Work?

The acronym VPN stands for Virtual Private Network. Virtual in that it’s not, in the strictest sense, real, your VPN only exists for the duration of your use, Private because your connection is encrypted which prevents bad actors form listening in and Network because your VPN builds a private network between your device and an endpoint. It’s often likened to building your own tunnel from you to the endpoint with the data being very secure as it travels through your own tunnel.

Do you remember in some old films when the detectives would say “we can’t track this person, they’ve bounced their call, internet connection etc, off at least 9 different servers across the world”? Well, they could have been using a VPN.

Back in the days when I was employed as a consultant, my employer used a VPN so that we could securely connect to the office network when working remotely. And that’s what a VPN does, it allows a more secure connection across the internet.

Your VPN provider has a number of endpoints that they provide, around the world and when you connect to one, your data is encrypted before it leaves your device and pops out on to the internet at one of these points-of-presence with everything in-between making it’s way through your own, encrypted, secure, tunnel.

Imagine you pop in to your local coffee shop and hop on their free wi-fi to check your emails, perhaps do a little shopping and check your bank account. All your data flows through your coffee shop’s wi-fi router (Local Network in the graphic above) and out on to the internet (Public Network). However, it’s very easy for someone with a malicious intent to set up their own connection to the cafe’s WiFi and pretend to be the free WiFi service. If you connect to this all your data goes through their system (and it could just be their laptop) which allows them to pick up your connection, analyse your traffic and steal your data. This is called a man-in-the-middle attack and is pretty common and very easy to pull off.

If you use a VPN it doesn’t matter about the man-in-the-middle because your data zips right past that, secure in it’s own encrypted, tunnel, on the way to the endpoint – which is where it gets decrypted and sent on it’s way to your chosen website.

Why Should I use a VPN?

There are a number of reasons why you might choose to use a VPN.

The first is SECURITY

As noted just now, it’s not overly difficult to intercept web traffic, some of which will contain personal data and security related info – user names, passwords, banking data etc and a VPN can overcome most of the risks associated with the interception of privacy related data, keeping you safe from identity fraud and theft.

The second is SAVING MONEY

Your VPN provider will have endpoints in a number of different countries and if you select one of those countries then the internet will think that’s where you are – because that’s where your internet connection and data look as though it’s originating.

This means that you might find subscriptions (Netflix, YouTube, Spotify etc) are less expensive in other countries, that flights and holidays may cost less if booked from somewhere other than the UK and so on.

For example,

It’ll take a little bit of research but here are a couple of examples.

  • Spotify Premium costs just $1.58/month in India (the cheapest) but $18.39/month in Denmark (the most expensive).
  • YouTube Premium is similarly priced, costing just $1.56/month in India but $15.95 in Switzerland.

Not all VPNs provide access to the least expensive countries but there are many good deals to be had, although you do need a VPN that is able to bypass Geo-Blocks, the technology that subscription providers use to catch VPN users and stop them getting the best deals.

The third is HIDING YOUR LOCATION

When conducting an SEO review I have to appear as a random, anonymous, user when researching client sites. Unfortunately, due to the way that Google works, if I just use my regular browser, Google knows it’s me – even if I choose “Incognito” mode. This means that Google presents search results based on known likes, browser and search history and a wide range of other metrics – which is pretty useless.

So, I use a Browser that rejects cookies, stores no history and has a built in VPN. This ensures that I see results that are unfiltered, for the most accurate results. The Browser that I use for this is the Epic Privacy Browser and it’s free to download and use

I also have international clients and conducting a web search in the UK will show me results biased towards the UK. Again, by setting my VPN endpoint in the country I want to research it looks as though I am connected to that country and so I get to see search results from that country.

Some UK services, BBC iPlayer for example, block you from accessing shows and films when you are outside of the UK because they don’t have the necessary Copyright licenses to broadcast shows to the rest of the world. When on holiday abroad this could limit your access to entertainment. Using a VPN will help bypass this restriction.

Privacy

Many service providers on the internet use details from your internet connection to tailor services to you and target ads at you. A VPN will prevent them from attributing your browsing history to your PC/Phone although if you are logged in to Google, Facebook etc this becomes null and void.

A good VPN will also scan files as you download them, provide Ad Free results and ensure that there’s no data tracking or storing when you are searching.

So which VPN should I choose

As with all things technology related, the real answer is “it depends”. If you just want to anonymise your web browsing then browsers such as Brave (no VPN but blocks trackers and a lot of Ads) or Epic (the one with the inbuilt VPN – although it only has EndPoints in 8 countries) will be sufficient for your needs.

Probably the most well known VPN is provided by Nord and they regularly run a range of special offers. Their normal price is £94.35PA for a 2 year contract although this does enable you to use their VPN on up to 6 different devices. However, at the time of writing this is reduced to £33.65PA or just £2.49/month and you get an additional 3 months free (prices are exc. VAT)

SurfShark Logo

Another leading VPN is SurfShark. Their “Unlimited VPN” package is currently just £1.74/month for the first 26 months and can be used on an unlimited number of devices

TunnelBear logo

My current VPN of choice is TunnelBear but for no other reason than when I signed up I got a lot of bandwidth for very little money. It has some limitations but none that I have found impact on my use

Google 1 VPN Logo

If you have a 2TB plan (or greater) storage plan with Google then you can use their free “1” VPN on phones (Android and iOS). However, it does mean that you are trusting Google not to look at your data as it passes through their servers. You also can’t control your EndPoint so it’s no good if you want to browser from different countries

VPN Drawbacks

  • Beware of “Free” VPNs because nothing’s ever free. A free VPN may come with ads and it might also sell your data on to unidentified third parties.
  • Free VPNs also may limit the Bandwidth they provide which will limit the downloads and streaming you can do.
  • Free VPNs may also limit your Speed which also makes them useless for streaming and downloads will take quite a while longer than you are probably used to.

And finally, if you have any VPN related questions then I probably know enough to be able to answer your question or point you in the direction of someone who can.

If you need assistance with your SEO, Email Marketing, Social media or any other type of online marketing activities then I can definitely help you so you really should get in touch – even if it’s just for a free consult. You can call me on 01793 238020 or 07966 547146, email andy@enterprise-oms.co.uk or book a slot using my calendar and we’ll take it from there

Broadcasting from your cave

I recently participated in a virtual networking session. There were more than 40 people attending and we were broken out in to virtual rooms to give us an opportunity to meet as many different people as possible. After going around the room making our introductions a variety of interesting conversations took place before being called back in to the virtual lobby and being put in to a different room with different people

Over all, the experience was really great, fun too. I met some interesting people, learned quite a bit and found the 90 minutes to be a great investment.

However, I was surprised by the number of people who really sounded as though they were joining from a cave, even if their backdrops showed something different, offices, kitchens, lounges, home offices and blurred back-grounds.

The poor audio quality really distracted me from their introduction and contributions. This might just be me – I do have an interest in audio quality after all. From quality music playback (Hi Fi) to sound quality at gigs, both from the audience and as a band member.

And, after all, it does seem that audio is important, the BBC, ITN, Sky News et all seem to think so too – they know that poor quality audio distracts from the message.

So why do people settle for poor quality. I suspect there are a couple of main reasons, the main one being that they don’t know what they sound like. It could be that they are not concerned what they sound like or they simply don’t know how to over come it.

Most of the problems are with laptops and people using the built-in microphone. When we talk in to it, the microphone picks up the direct sound. But it also picks up all of the echoes (reverberation – aka reverb) from the hard surfaces in the room, walls, windows, doors and hard floors. These reverberations hit the microphone fractionally after the main sound and continue to hit the microphone as echoes from different hard surfaces that are farther away. They also hit the other hard surfaces and are reflected (again) back in to the mic. Which is why people sound like they are in a cave.

But why don’t they hear it themselves? Because our brains are really clever at filtering out this reverberation and only picking up on our own voice – which is why people don’t hear what their own room sounds like.

The expensive solution is to muffle all the hard surfaces with sound absorbent panels. If you are Zooming from your lounge, your kitchen or a spare bedroom you might not want to go for “Recording Studio” chic which makes the alternative far more practical can cost effective.

You need an higher quality external microphone that you can plug in to your laptop or desktop and place closer to your mouth, either on a boom stand or desk mount.

This is where it gets challenging because there are hundreds, thousands of microphones to choose from – so where should you start.

First off, if you only want it to improve the quality of your Zoom, Teams call etc then you can look at the lower end of microphones and go for a USB device that can plug straight in to your computer.

If you are thinking about making some videos, or recording a podcast you’ll want something better. If you are still looking to only record one voice then a decent USB microphone will still suffice but if you want to record two or more people then you’ll want a microphone each – for the best quality. You can still use USB microphones but you will need a device to enable to connect both of them to your computer. Alternatively you can invest in a small, desktop, mixer – this is really territory for my forthcoming “How to Podcast” eBook but I touch on the subject below.

USB Microphone Option 1 -Tie Clip / Lavalier Microphones

MOVO Lavalier Microphone is just £22.95 at the time of writing

As used by news broadcasters the world over. A lavalier microphone discretely clips to an item of clothing and can do a great job of improving sound quality

This Movo M1 is a great example, and it’s only £22.95 on Amazon at the time of writing. It’s genuinely “Plug and Play” so all you have to do is plug it in and select it as the microphone you want to use when making Zoom/Teams etc video calls.

With a 6m cable it doesn’t matter how far you are away from your computer, either

As well as the mic you get a clip to enable you to attach it to your tie (hence the name “tie clip microphone” but you can clip it to lapels, shirts and blouses too), and 2 foam windshields to help minimise wind (and breathing) noises.

Yes, you can buy cheaper but I wouldn’t recommend it.

USB Microphone Option 2 – Dynamic Microphone

A dynamic microphone is typically what you’ll see used on stage, by singers, at concerts. They are robust and offer great quality. A step up from an inexpensive Lavalier. There are hundreds to choose from, from well established brands – such as Shure, AKG and Audio Technica – which guarantee great quality – to a myriad of no-name Chinese brands which have no track record and which I wouldn’t trust.

Audio Technica ATR2100 – USBhttps://amzn.to/3BfbdFH

This is why I am recommending this Audio Technica ATR2100 – USB which is £59.30 on Amazon, at the time of writing.

It’s actually a bit of a bargain because not only does it have a USB connection but it includes a socket for headphone monitoring, and a headphone volume control. If you make the next step and start having guests and you start using a mixer and multiple mics you can also plug this in to your mixing desk using the built in, professional standard, XLR connector.

Helpfully, for desktop recording it also comes with a desktop stand and three cables. USB C to USB C (so you might be able to use it on your Android phone), USB C to USB A to connect to your computer AND an XLR cable to connect to your mixing desk,

USB Microphone Option 3 – Condenser Microphone

Marantz Pro MPM1000U

Condenser microphones (also called capacitor microphones) are the high quality microphones of the recording world. They can offer the best recording quality of all the microphone types so if you are really serious about recording quality then a condenser microphone is the one to go for, and yes, you can pay £thousands. But you don’t have too.

My current microphone that I have connected to my main PC, which I use for Zoom/Teams calls, and which I used for recording my first 150 or so podcasts is this Marantz Pro MPM1000U. Again, it’s a USB microphone, so it’s plug and play. At the time of writing, it’s £49.99 but I have seen it reduced to around £35.00 on many occasions. Sound quality is first rate and reliably has been superb.

Neewer Microphone Stand

It comes with the all essential USB cable but to keep the cost down, it doesn’t ship with a desktop stand so you should factor in £20 or so for one, this Neewer is £16.49 at the time of writing. And you do need a stand because if you try to hand-hold the mic every time you change the way you hold the microphone the sound will be carried across to your call.

Microphone Accessories you might find useful.

Neewer Boom Arm Microphone stand

In my little Podcast recording studio I have a small mixing desk, so I can use two or more microphones, boom arms for my mics – so they can be pushed up out of the way when not in use and pop filters.

Plosive, or Pop Filter

Pop filters help reduce the plosive consonants, those that are made when words start with a P, B, T, D, K and G. They all produce a puff of air. You probably won’t notice them but your microphone will and they can totally overwhelm your recordings.

I use a small mixer too. It extends the range of microphones you can use (and the number too) and can also add tone controls, adding (or removing) bass, treble and sometimes middle frequencies add sound effects, such as reverb, echo etc.

Behringer XENYX Q802USB Mixer

Again, there’s a myriad of mixers to choose from. In fact it’s a potentially confusing and complicated market if you are new to it. I prefer well established European and US brands for their proven track records and ability to get repaired should they break down. My current mixer is a Studiomaster, but I’d be more than happy with the Behringer you can see on the right if I were starting out.

I use my mixer with a selection of microphones, a non-USB Marantz MPM1000 condenser, my new Shure dynamic microphone, my old (and trusty) Shure SM58 – as seen on stage used by the majority of artists – and a couple of other microphones, two boom arms and two pop filters.

And on the mixer front, you won’t find one that will take USB microphones and if you choose to make a different choice, remember to look for one with USB outputs to make it easier to connect to your computer.

If you need help with your audio recording, or Podcasting, you can always get in touch. Email andy@enterprise-oms.co.uk, phone me on 01793 238020, call (or SMS) 07966 547146 or hunt me down on my Socials, LinkedIn and Twitter, and I’ll be only too happy to help.

Help! I’ve got an invisible website, what should I do?

Person wondering how to get their website found on the World Wide Web

1/ Panic?

2/ Wait and Hope?

3/ Start Again?

4/ Call an expert?

You’ve had a website for years, you’ve just updated your website or you’ve just launched your website and are worried that your website is invisible and your customers won’t be able to find it. What can you do, what should you do and what must you do?

Don’t panic, this simple guide will take you through the steps you must take to ensure that Google can find your website in the online jungle, how to make your site visible in Google search and even point the way to creating a website that actually works, rather than just look good. And if all else fails, or you want to shortcut the process – just get in touch and I’ll step in and help out.

How does Google find your site?

A robot, but not a search engine robot
Not a Search Engine Robot

Let’s start with Google Search – used by over 90% of people who use a search engine, and that’s around 80% of web users so that’s a lot of people. Google uses software called Robots to scour websites. They send these Robots out on the World Wide Web to find as many websites as possible. They do this by following the links between websites, the Robots look at all of the pages they can find and take all of the information back to the massive Google database of websites, Google calls this database their “Index”.

If you don’t have any links (Backlinks) to your website there is a very real danger that Google will miss your site so you need to install the free Google Analytics website performance tool and sign up to the free Google Search Console. This brings your site to the attention of Google and guarantees a visit from the Robots. However, this does not guarantee that your site will feature in the search results – it needs quality, non-spammy content for that and even this does not guarantee a place ion the top pages. You need SEO for that

How does Google rate your site?

Google's logo. The target for SEO
The Google Logo

Google wants to understand the purpose of every singe page of your website. To do this, it needs to be able to visit every page. This requires good navigation links on your site AND, if you have a large site, the use of an XML Sitemap so that Google, and all the other search engines, can find all of your pages.

Then, once your pages are in the Index it’s ready to be found. When somebody searches for the services you provide or the products you sell, Google checks its Index for all the words that have been entered in the search box. It very quickly finds all of the pages in the Google Index and applies an algorithm to those results. The algorithm is a set of mathematical tools, instructions and filters that measures every page of each website by looking at more than 200 different signs and signals and the results that most closely match the search terms appear at the top of the Search Results Pages (Page 1) and the poorer the match, the farther down the results the sites appear. And remember only about 50% of search users EVER make it to Page 2 whilst just 10% make it to P3 and beyond. Making P3 a great place to bury bad news.

How do you make your website more visible

First off, make sure your website is fast (if it’s slow people won’t stay so it doesn’t matter how great, or naff, your site is you’ve already hampered your business). Then ensure that it’s full of great relevant content with positive calls to action. Your website MUST be for your site visitors and clients and “created to help users” – that’s directly from Google. This means that each page must be user centred and designed to –

  • share information about a topic
  • share personal or social information
  • share pictures, videos or other forms of media
  • express an opinion or point of view
  • entertain
  • sell products or services
  • allow users to post questions for other users to answer
  • allow users to share files or download software
  • provide something of similar quality
Google Analytics Logo, Analytics is essential for your website and SEO
Google Analytics Logo

Next up is to install the free Google Analytics tracking software that will help you understand how well your website is performing with your customers. Then authenticate with the Google Search Console, another free tool from Google that will give an insight into what Google thinks of your website.

By doing this, you bring your website to the attention of Google which means they know where to send their Robots to Spider your website and take everything back in to the Google Index.

Now it’s time to build your Google My Business (GMB) profile to help Google understand your NAP, that’s your Name, Address & Phone Number. Once you’ve completed your GMB profile you should register with a number of key web based directory websites.

In the meantime you should be adding fresh, new, relevant and search engine optimised content. That’s because people love new stuff, and so does Google – it informs Google that your website is active and your business is still trading. It also demonstrates your EAT to Google, that’s your Expertise, Authoritativeness, and Trustworthiness. If you are in the financial sector you need to be concerned with Google’s YMYLYour Money or Your Life.

YMYL content is content that impacts on a reader’s happiness, health, safety or financial stability which, if presented incorrectly, might have a direct, negative, impact on people’s lives

Writing something new about once a month should do it – keep your eyes open for my forthcoming post that’ll be all about writing great, search optimised, content for your website and if you need any help with your content, your SEO or anything else to do with your digital marketing, you know to do.

A big Thumbs Up for Social Media
Social Likes

And not forgetting your Social Media. Every time you create new content don’t forget to share it on your Socials. That helps spread the word and the right posts, of the right content, will attract visits to your website. Google Analytics will show you which platforms are delivering the best traffic. As well as your Socials, don’t forget email and video marketing as well as podcasts.

And if you don’t have the time or need professional help, I am just a call or an email away.

Call me on 01793 238020 or 07966 547146, drop me a line, andy@enterprise-oms.co.uk or book a free 40 minute consultancy session for an informal, free chat about your issues and how I may be able to help.

Why SEO is important for almost every business

Search Engine Optimisation, aka SEO, the process of editing your website to ensure that it meets the requirements of the search engines AND delivers on your customers’ needs and expectations.

SEO should be a key part of your marketing strategy.

What is SEO?

Search Engine Optimisation is the the process that is undertaken in order to make your website search engine friendly. This makes it easy for all search engines to fully understand your business, your services and/or your products so that your website can feature in the search results when somebody is searching for the things you do, the services you provide or the goods you sell.

But it’s not quite as simple as simply being listed. I work at Search Engine Optimisation and if you do a search for that, Google comes back with nearly 23 million results. And with no more than 10 free results on a page that’s a potential of 2.3 million pages of results.

Obviously, nobody is going to go through 2.3 million pages – there’s a limit to how far people will go. In fact only about 1 in 2 (50%) of us will ever make it from Page 1 to Page 2 and only around 10% (1 in 10) will go to Page 3 and beyond

Graph showing Search Engine Optimisation success

And that’s why, when people talk about SEO they talk about trying to get your business on to the first page of the results, because that’s where all the eyes are.

But it’s not quite that simple, either. Although a Page 1 result is great, the higher UP the results you are the better it gets. In fact, over 50% of the clicks on Page happen take place on the TOP 2 results and over 75% take place across the TOP 3 results with just 3% of clicks happening for the result at the bottom of the page

Graph showing SEO results, clicks Vs position on page

And this is why, when people try to pitch SEO to you, they focus on getting your site on the First Page, and as high up the First Page as possible.

But there are NO GUARANTEES. The position you reach (which will change over time simply down to the way the search engines work) is both a function of your Search Engine Optimisers knowledge, diligence and ability AND how well your competitor’s sites have been optimised. You are not in a battle for perfect optimisation (hint, it probably doesn’t exist) but simply to be better than your competitors.

Even more importantly, you should NEVER lose sight of the simple fact that the search engines are simply a means to an end. They are one of the key ways that customers (both potential and existing) find your business business website BUT it’s what the visitors do whilst they are on your site that is the most important thing. If everybody that arrived from the search engines simply leaves straightaway then you have gained nothing, no matter how good your Search Engine Optimisation is.

Which is why your focus really should be on producing a website that meets the needs of your visitors.

  • Is it fast to load (under 3 seconds)
    • Test your website here
  • Does it work on a small screen
  • Is it easy to navigate
  • Is it easy to read
  • Does it talk about benefits rather than features
  • Does it feature clear Calls To Action
    • Does it tell the visitors what YOU want them to do?
      • Buy Now
      • Subscribe
      • Contact Us
      • Book Now
      • etc.

Hit those buttons and you are well on your way to having a website that visitors will like and will actually do what you want them to do. And, finally, if you are converting more than about 1-2% (1 or 2 in every 100) visitors then your website is doing really well.

And that’s why you need Analytics – if you don’t know how well your website is performing then you haven’t even crossed the start line. But that’s a conversation for another day.

And finally, the pitch.

If you need help with your SEO, Email Marketing, Social media or any other type of online marketing activities then I can definitely help you so you really should get in touch – even if it’s just for a free consult. You can call me on 01793 238020 or 07966 547146, email andy@enterprise-oms.co.uk or book a slot using my calendar and we’ll take it from there

14 SEO Myths

Finger Pointing at a search bar

I started providing SEO services in 2001 and things were a lot simpler than they are now. Back then it was all about keywords. Keywords in the Keyword Meta Tag, keywords in the Meta Title and Meta Description and Keywords liberally scattered throughout the content.

Then people came up with ways to “game” the system, to effectively cheat the search engines into giving them a better result than they were probably due. If you’d like to learn about one of these Black Hat techniques you should read my post on Keyword Stuffing.

Since those early cowboy days of SEO, many things have changed. The profession has cleaned up its game (although Black Hat SEO still exists if you want to cheat the system and eventually get kicked out of the Search Engine Results Pages – SERPs) and the search engines regularly update their algorithms – the software that decided where a website deserves to sit in the Results pages.

As things have changed, the number of SEO myths has grown and these are the ones that I most frequently encounter

SEO Myth 1 – It’s no longer about keywords

This has been around for a while now. Not only does Google examine more than 200 “signals” when ranking websites it frequently tweaks theses “signals” to ensure that you and I get the most relevant results for our searches. Every time something changes, a crowd of people claim that “Keywords are dead” or “SEO is dead”. Well, I’m here to tell you keywords are NOT dead and neither is SEO.

In fact, keywords are the fundamental rock on which all SEO is based. There’s no magic or mystery about them, they are simply the words you and I enter into our web browser when searching for something and so it’s critical that these words and phrases are embedded in your website, in the places the search engines look. This enables Google, Bing, Yahoo, Duck Duck Go, etc to match searches to relevant websites

SEO Myth 2 – it’s ALL about keyword density

If you carry out a web search for “Keyword Density” you’ll find a number of sites telling you that the ideal keyword density is between 4 and 5%. This means that for every 100 words on your web pages, 4-5 of them should be keywords.

Please don’t pay ANY attention to this. If you do, you’ll fall foul of one of the cardinal rules of web development, that your website is for the visitors to your site and search engines are simply a tool to deliver those clients and prospects to your site.

If you focus on keyword density, and other SEO focused metrics, you’ll have switched content focus from creating great content for site visitors to creating content for the search engines and your content will suffer. I have worked with many sites that have fallen down this particular rabbit hole. Their site has ranked really well in the search results, the search results have delivered many visits but those visitors have left the site very quickly (Bounced in Google Analytics terms) because the content wasn’t focused on their needs.

Back-links, hyperlinks published on third party websites that bring people to your website are the foundations on which Google was built. Originally called “Back Rub”, Google originally ONLY ranked sites based on the volume of backlinks. The thinking was pretty simple. If I link from my site to yours then I must believe that something on your site will be of interest/value to visitors to my site and, like any good democracy, the more votes (backlinks) your website has, the more popular and better it must be.

When Google was launched, backlinks remained a fundamental way that it ranked websites (and it remains so today). As a consequence, a whole industry built up around providing backlinks, including “Link Farms”. Web pages that just looked like phone directories, with each page simply featuring hundreds of links to websites. In the early days, this was quite successful and you could buy thousands of links for a few hundred dollars.

That was until Google realised that quality was far more important than quantity and started analysing where the backlinks originated. From then on, purchased backlinks became a major no-no. Backlinks MUST be relevant, so a link from your local butchers to a website providing marketing services is not relevant, for example.

For the butcher’s example above, it’s not likely to attract a direct penalty but will probably just be ignored by Google so the effort expended on acquiring that link will have been wasted.

If you take it to the next level and start purchasing links, Google WILL find out and your website will be penalised by being pushed DOWN in the results pages. This could be critical, with only 50% of search engine users ever going beyond the first page of results and just 10% making it to page 3 and beyond, a demotion to page 5 is almost as bad as being deleted.

Myth 4 – posting the same content on many different sites will boost your ranking

“Back in the day” it was common for a blog article to be posted on a number of websites that claimed to be regularly visited by journalists, and so promised a lot of “eyes on” fresh articles. The publisher’s dream was that they’d be contacted by journalists for more information. The goal being to be mentioned in an article that gets published by the national, mainstream, media amplifying the visibility of the business. The reality was than no journalists visited these sites and the actual goal was to simply build backlinks.

As Google improved its technology it recognised these for what they were, backlink building opportunities, and woe betide your website if you had had the temerity to pay to have your post published.

From here, another myth developed, that multiple placements of identical content will be penalised. Myth 14 explains this one in more details

SEO Myth 5 – You have to write at least 1,200 words on every page for optimum SEO

If you read enough posts about SEO you will ultimately come across one that talks about the number of words contained on pages that come up in Position 1 on Page 1 of Google’s search results pages. (The holy grail of SEO if you like).

Typically they’ll tell you that top pages contain 1,200, 1,600, or even 2,000 words. That’s a LOT of writing, but don’t despair. You don’t have to write so many, or you can write many more. The reality is that there is no magic “ideal” word count that will get you on the first page of the search results. It’s much more about relevance and quality.

Look at it this way. If I tell you, or you read, that your page has to contain 1,200 words, you’re going to write 1,200 words no matter what. And if you only need 600 then your page is going to be so full of padding and filler that even were your page to feature highly in the search results and attract loads of visits, no one is going to read it.

And at the other end of the scale, if you actually need 3,000 words to get your message across and you’ve heard that the ideal page is 1,200 you’re going to edit the heck out of your content and you’ll probably remove most of the value. So, again, even if your page features highly in the results and you get loads of visits, most won’t stay because the content doesn’t make a great read.

What’s the solution?
The simple solution is to write as many (or as few) words as you need to communicate your message and sell your idea. My only caveat, if you have to write a lot of words you either need to be a very good and persuasive writer OR hire a copywriter to do the work for you.

SEO Myth 6 – SEO is dead

At least once a year someone pontificates that “SEO is dead” and I worry about my future. Then I relax and realise that SEO has quite a few years to go yet. it’s a long way from being an Ex-SEO, left this mortal coil, kicking up the daisies and every other quote from Monty Python’s “Dead Parrot” sketch.

Work is required, and will always be required, to ensure that your website is as #SEOFriendly as possible so that it appears as high in the search listings as possible and drives sufficient traffic to your website

Headstone with the words "RIP SEO"

SEO Myth 7 – It’s all about Social Media these days

It’s really easy to believe, that with over 2.3Bn active users, Facebook has removed the need for a website and so SEO is no longer required.

If you follow this path, you’ll be missing out. In the UK about 32m people use Facebook. With about 90% of the UK population using the internet, ( that’s about 58.5m people) you’ll be missing 26.5m people.

And that’s just the people who don’t use Facebook Lots of Facebook users (about 70%) still turn to search engines when looking for the things they want or need. So, it’s not all about Social Media, if you just do Social, then you are missing a huge audience.

SEO Myth 8 – Pictures don’t do anything to help your SEO

Although the search engines are slowly rolling out Artificial Intelligence to help then understand the content of a picture, your images contribute greatly to the optimisation of a web page.

However, you need to optimise your pictures properly. The file size has to be small enough so as not to slow your pages down, need to have SEO optimised image names, AND have optimised Alt Tags. Sign up for my newsletter and you’ll receive my free e-Guide to image optimisation.

#UseMorePictures

SEO Myth 9 – SEO is a secret magic masked by smoke and mirrors

When SEO was growing in awareness, a lot of people delivering the service hid their actions behind smoke and mirrors, making it appear as if it was something mystical, something that could only be implemented by members of some deeply secret inner circle.

I think the main reason for this was to mask their techniques (some of which may have been gaming the system for quick results but which would lead to penalties being applied) AND so that these cowboys could charge more for their services.

The reality is that EVERYTHING you need to know is “out there” on the internet if you know where to look and who to trust. But do you want to spend time learning about SEO, sorting the wheat from the chaff and then learning how to implement it on your website AND keep it up to date or would you rather bring in someone who knows what they are doing, leaving you to do what you’re good at? Running your business, converting leads into sales, and making a profit?

SEO Myth 10 – It’s not a problem if your website is slow to load

Website Speed Test Results

It’s a HUGE problem if your website is slow to load. 3 seconds is the goal – why?

The internet has robbed people of their attention span. Most people simply won’t wait any more than 3 seconds for a web page to open. If it’s slow, they’ll simply go elsewhere.

And it’s worse than that. You have about 2/10s of a second for people to “Get” what your site offers and if they don’t “get” it almost straight away, they will head off elsewhere.

Because of this, Google will push slow sites down the results pages. After all, thee’s no point sending people to a website if all they are going to do is come back to their search results to go somewhere else.

A slow website is one of the reasons behind a high Bounce Rate in Google Analytics

SEO Myth 11 – You Must have perfect SEO to rank on Page 1

With Google examining more than 200 “signals” to determine where your site comes up in the search results pages, and the majority of those being known ONLY by Google thee is no way that your SEO can ever be perfect.

And you don’t have to be perfect, you just have to be better than your competitors. That’s why I’ll look at your competitors if I am working on your SEO to see what can be done to beat them.

And if you strive for perfection, you might never get anything completed. remember, perfection is the enemy of good.

SEO Myth 12 – Running a Google Ads campaign will boost your SEO

Google Ads and Google Search are two totally separate parts of Google and there is NO interlinking at all so running a large (or small) Google Ads campaign is NOT going to improve your SEO.

It will, however, give you a quick opportunity to get your business to the top if the first page of search results (In the Ads section) if you need quick traffic to your website

SEO Myth 13 – SEO is a one-time thing

No, no, and thrice no. SEO is constantly changing and you (or your search optimiser) should constantly be looking for ways to improve your SEO. After all, if you started out and were better than your competitors (See Myth 11) and they improve their SEO, they will outrank you so you need to stay on top of things.

SEO Myth 14 – Google will penalise your site for duplicate content

Myth 4 looked at the posting of content on a variety of websites with the aim of building backlinks to your website.

From this came conversations that if Google caught you doing this then they would penalise your website. This simply isn’t true. However, a very real danger of having multiple copies of the same thing is that it will dilute your search results because Google won’t know which is the most important page.

So, examine your content, and if you have more than one copy of the same thing then you need to let Google know which is the most important and the Canonical tag is the way to do this.

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs

Thanks for reading and remember, if you have any problems with your SEO please don’t hesitate to get in touch. I’ll be only too happy to answer any questions that you might have

Find me:         https://www.seo.enterprise-oms.uk/  |  andy@enterprise-oms.co.uk
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Phone me:      01793 238020 ¦ 07966 547146