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Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Steve Krug’s book in to how we use the internet should be an essential read for all website owners, providing superb insights in to how we actually use the internet. However, the title gives everything away. If a visitor to your website has to think about the action that you want them to take, then the deign is a failure
The Persuasive Power of Ethical Selling: The skills and expertise needed to sell effectively in any market
Nobody likes a bully. Nobody likes being bullied into buying something. A salesperson who tries to bully you into buying will not get a repeat sale.
Selling does not have to be stressful, confrontational, difficult. But can selling be as effective if it allows free choice for the buyer?
Andy Entwistle believes that the relationship between seller and buyer, if based on an open, ethical, honest and professional approach, will be FAR more effective and will encourage the buyer to come back for more.
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I have been using One.com for hosting my (and client’s websites) for many years. They are based in Europe. I have found them to be extremely reliable and and inexpensive, starting from just £0.99 per month (plus VAT).
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