Social Media for Business.

How good’s your Social Media? Is it fresh and vibrant or old and stale?

LinkedIn social media logo

I first started talking about Social Media to businesses in 2008. I’d been watching the US and found that Social Media, used by businesses, was beginning to gain traction. I already had a number of accounts so started doing some in-depth research.

I then started to talk about Social Media in the workshops and seminars I was delivering at the time. I was not ready for the reaction I received.

Facebook Social Media Logo

I lot of people (probably most) thought I had lost my mind. “Facebook for business Andy, what are you on about?”

The the 2008 recession hit and businesses realised that Social Marketing was marketing they could do for themselves, not needing expensive consultants.

And so, Social Media’s became the “hot marketing topic” for a long time, and rightly so. There

X (fka Twitter) Social Media logo

are many opportunities that you can take advantage of to increase your online visibility & reinforce credibility. Managed properly this will lead to more inquiries and sales opportunities.

Top 10 Social Media Platforms 2024

By January 2024 Kepios reported that there are 5.04 Billion Social Media users globally, 62.3% of the total population. that’s 9 out of every 10 internet users using Social Media every month.

  • Facebook
  • YouTube
  • Instagram
  • TikTok
  • Snapchat
  • Twitter
  • Pinterest
  • Linkedin
  • Reddit
  • Twitch

Although you might think you need to be on all of them, it’s vitally important to understand which ones your customers are likely to use and just go there. Because nobody has enough time for all of them, right?

Although it’s not advertising in the traditional sense it’s not unlike traditional marketing. After all, you wouldn’t advertise in The Sun if your customers all read the Telegraph – would you?

A "Like" Thumbs Up for Social Media

And, as with everything in marketing, it’s not simply a case of signing up and waiting for hundreds, thousands or even millions to beat a path to your door. 

You have to invest time to get it working and continue to invest time to keep it working.

You also need to understand which sites are used by your customers and how they like to use them. 

I can help with a range of key social media platforms.

LinkedIn is my main platform because it’s a Business-2-Business platform and that’s my target market and I can help you with LinkedIn coaching.

A lot of people don’t see YouTube as Social Media, but I always have because it’s about building an audience, and a relationship with that audience. It also helps a great deal with your SEO, which is why I can help you with YouTube coaching too.

I use X (fka Twitter), mainly as a news source, and I can help you with some X coaching too.

I don’t use Facebook or Insta for my business and I don’t use it personally either. But if you need some help, then I can provide some Facebook help too.

If you want Social Media to work for your business, as with everything in business, you need an effective Social Media strategy. If you want to do this for your business, have a look at my 6 Steps to Social Media Success or you could just get in touch directly. We can have a free, no obligation chat about how Online Marketing could help your business and if you want to see my full range of services, as well as my pricing structure, have a look at my SEO & Digital Marketing prices

But a great place to start is with a FREE, 40 minute SEO Consultation which you can book here.

Alternatively just get in touch and we’ll discuss a full SEO review for your website, looking at all of these issues – and more.

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB