We all know that the path to success includes the necessity to plan, plan and plan some more. In fact, when starting a business most people would have been encouraged to write a business plan. It’s also one of the first things that a bank asks for when you go to them for a loan.
Some businesses have a business plan, a marketing plan & a web plan. The reality is, there’s not a lot of point in having a separate plans! Everything should be integrated. Your Social Media Plan should be integrated with your Web Plan. Your Web Plan should be integrated in your Marketing Plan. And your Marketing Plan should be an integral part of your Business plan. And yet, only a few businesses plan their social media activity. It’s no surprise to learn that these tend to be the ones who are making it work for them.
You have to invest time to get it working and continue to invest time to keep it working. You also need to understand which sites are used by your customers and how they like to use them. Although it’s not advertising in the traditional sense it’s not unlike traditional marketing.
After all, you wouldn’t advertise in The Sun if your customers all read the Telegraph – would you? And yet I frequently talk to businesses who have yet to grasp this. They’re the ones that wonder why the time they are putting into their social media isn’t paying off for them.
Fail to plan, plan to fail
By following my 6 Steps to Social Media success you will have started the journey to really making Social Media work for your business. Alternatively you could just get in touch directly for a free, no obligation chat about how effective digital marketing could put your business in front of hundreds, thousands or even millions of potential new customers.
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